Sunny Advertising backs AUSactive’s Million Moves initiative

Sunny Advertising is lending its expertise to AUSactive’s Million Moves program, the 21 day community physical activity campaign funded by the Queensland and Western Australian Governments as well as the Australian Sports Commission.

Explaining the advertising agency's backing for the campaign, Sunny Advertising Chief Executive, Sarah McNeil advised "when we were approached to come on board by AUSactive to secure traditional and digital media opportunities to promote the Million Moves campaign, we knew it was an opportunity we could not pass up as it really resonated with us as a business.

“Stress and mental wellbeing is a major issue across the country and as a business we have committed to our own wellbeing program for all our team members. There is a strong connection between physical and mental health and we expect to reach over 1 million people across Queensland, Western Australia as well as Ballarat in Victoria and Wollongong in NSW."

Along with Sunny Advertising’s proactive traditional and digital media campaign, the Million Moves program is supported by a number of community, health, sporting and disability support organisations along with key ambassadors, influencers and political leaders.

AUSactive General Manager (WA), Mike Beeney said the initiative is a huge opportunity to demonstrate its critical role in getting Australians to become more physically active.

Beeney advised "this initiative is not just good for the physical, mental and community health of Australians but it's also good for business. The generous support and donations from suppliers will provide a great incentive for organisations and individuals to sign up with the opportunity to win some amazing prizes.

"A number of leading operators have all come onboard to drive this campaign and provide community access to their facilities during the campaign. This is an industry ‘open day’ on a grand scale and will get more of the community in our gyms and moving in September. We encourage every professional and organisation to support this campaign."

Individuals or organisations including gyms, fitness professionals, organisations, employers and schools are encouraged to sign up at www.millionmoves.org.au