Strategic partnership formed to support elevation of NBL

The Gifted Group, a renowned talent and creator agency, has partnered with sister agency, SPEAK Communications, an award-winning sports and consumer PR agency, to drive the National Basketball League’s influencer, talent, and public relations initiatives.

This strategic partnership aims to support the NBL’s ambition to elevate the visibility, popularity and engagement of basketball across the country.

The NBL has appointed The Gifted Group and SPEAK Communications as their official Talent and Public Relations agency partners in Australia for their 24/25 season.

Edward Deal, Founder of The Gifted Group enthused “at The Gifted Group, we pride ourselves on representing the most impactful and trailblazing talent, athletes and creators in the industry. Our partnership with the NBL presents an exciting opportunity to utilise our expertise in creator marketing to continue to expedite the rapid growth of Australian basketball. By leveraging our extensive network and innovation in the space, we aim to create compelling and authentic content to help the NBL shine both on and off the court.”

Snezana Hay, Founder of SPEAK Communications added “put simply, sport is our jam. Our extensive experience and connections we’ve built in this space, coupled with our passion for sports, has given us an unmatched understanding on how to engage and cultivate fans and intertwine with culture. We are thrilled to bring this expertise to our partnership with the NBL. The NBL has been a significant force in promoting basketball in Australia, and we’re eager to help amplify its reach and impact. Together, we look forward to developing MVP-worthy narratives and campaigns that will not only engage current fans but also attract new audiences to the game.”

With this new partnership, the NBL aims to leverage the combined strengths of The Gifted Group and SPEAK Communications to create compelling stories, content and experiences that resonate with current fans, while captivating new audiences, bolstering the league’s cultural impact in Australia.