State Swim Director explains success of Adelaide-based aquatic fitness programs

Ready to further expand Adelaide-based State Swim’s aquatic fitness programs in 2018, Director Julie Stevens has seen increasing numbers of men and women “taking to the water” for their fitness regimes either as an addition to their already established fitness routine or as the core component of ‘getting active and fitter’.

Acknowledged as a market leader in providing aquatic fitness in Australia, State Swim launched their ‘Pool is the New Gym’ program at four established indoor swimming schools in Adelaide last year.

The business invested $50,000 in its aquatic fitness equipment: 11 Acquapole/boxing sets; 10 Aquabases from Aquaphysical; 11 bikes from Aquaspin™ and 10 sets of resistance equipment from Aquastrength.

She explains “we delivered eight-week blocks at each swim school (pre-paid) and then rotated the equipment from site to site, giving all of the swim schools a taste of each program.

“And after 12 months, the Return on Investment sits at 140%.

“2018 will determine if the programs are a ‘fad’ as suggested by some but what we know already is that the risk proved to be worth taking. We have seen a new clientele visit our swim schools, boosting our learn-to-swim program and many of the other programs that we offer.

“The benefits go well beyond the financial of course. We are playing a part in encouraging a healthier community and offering an exercise option for those who don't enjoy going to the gym, going for a run or riding a bike.

“Will it last the test of time? The early signs in 2018 suggest that it will … this year we will introduce a second set of bikes, multiple sets of Aquastrength equipment, as well as Gymstick H2O. We continue to see the growth of our original aqua fitness programs, as now we have a class for everyone.

“Our instructors are enjoying the opportunity to teach a variety of classes, are immersed in so many professional development opportunities, knowing that their time and investment will be worth their while with so many more employment opportunities on offer.”

Images: Aquastrength (top) and Aquaspin™ (below) classes at State Swim. 

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