Sportradar and Baseball Australia partner to engage sports fans globally via new platform

Sportradar and Baseball Australia have entered a multi-year partnership to engage sports fans globally by broadcasting Australian Baseball League (ABL) games live on a dedicated OTT platform for the very first time.

The new live streaming service, onDemand*, is just one part of a strategic partnership struck between Baseball Australia, Sportradar and the ABL. In addition to powering the new OTT platform, Sportradar will serve as the ABL’s exclusive betting data and audiovisual rights distribution partner, connecting the game through products and services to its global network of sportsbook operators and media customers.

Sportradar has also been chosen as the ABL’s official integrity partner, with the company’s industry-leading Universal Fraud Detection System (UFDS), an advanced and proven bet monitoring system, deployed to safeguard the integrity of Baseball Australia and ABL competitions.

The first games to be broadcast on the Baseball Australia-owned OTT platform will be Round one of the ABL season, commencing on 10th November. The service will initially launch as a Web platform, with a dedicated App to be built by Sportradar for the start of the 2023/24 season.

Dave Edwards, Sportradar’s Director of Sports Media and Partnerships – Oceania notes “we’re pleased to partner with Baseball Australia and the ABL to help them reach and engage new audiences both here in Australia and around the world. By taking an intelligent, technology-driven partnership approach to content distribution, rights holders can directly control how their assets are commercialised, while learning more about their fans in the process. We look forward to assisting BA and the ABL as they pursue their ambitious growth strategy.” 

Glenn Williams, Baseball Australia Chief Executive adds “an ability to house Australian baseball content onto the one platform for fans to see is something we are really excited about. This is a one-stop shop for the fans to consume their baseball content from Little League all the way through to the ABL and Team Australia. Partnering with Sportradar, a global company who work with major sports leagues around the world, will be a major boost for baseball in Australia.”

Paul Gonzalez, ABL General Manager enthused “we are excited to partner with Sportradar to bring the ABL into the homes of sport and baseball fans across the world. This is a revolutionary deal with the Australian Baseball League that will not only provide a high-quality stream but also integrity and opportunity to the league.  We are proud to partner with such a global brand who works with other elite sports bringing the focus back to the Australian Baseball League and its athletes.”

*onDemand can be found at ondemand.baseball.com.au

Sportradar is a leading global sports technology company creating immersive experiences for sports fans. Sportradar covers over 890,000 events annually across 92 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards sports through its Integrity Services offerings across the world.