SMS gets greater 'cut through' than emails

Direct debit company Ezypay believes that SMS gets greater cut through in customer communication than emails for the simple reason that most people receives fewer SMSs than emails.

A recent Ezypay survey showed that the majority of the respondents receive fewer than six SMS messages each day. Ezypay contrast this with the large numbers of emails people receive each day.

Ezypay Direct or Sales, Marketing and Relationships Celeste Kirby-Brown explains "this extra 'cut through' for SMS will ensure that the new pre-debit SMS reminder service we are launching in October 2011 will work.

"Customers will receive a SMS reminder prior to payments being debited from their account to ensure they have funds in their account so the debit doesn't fail.

"Many customers just forget to have money in their account, so their payment fails and they have to pay failed payment fees. This will stop all that hassle.

"We are hoping that our clients are happier with the higher collection rates and also that our customers are happier with the convenient reminder."

Due to be launched this month, Ezypay is offering the service as a free trial in its first month. After this time a small fee will be charged per reminder sent.

With close links to the fitness industry through, Ezypay offer small to medium growth business operators of all types an easy online payment collection options.

For more information go to www.ezypay.com.au

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