Smartvisit App aimed at transforming tourism engagement

Industry-leading destination experience platform, Smartvisit, is set to unveil the full capabilities of its cutting-edge app at the eTourism Summit in Las Vegas next month.

Designed to bridge the engagement gap in the tourism industry, the Smartvisit app empowers destination marketing companies (DMCs), tourism operators, and attractions to offer seamless, immersive, and revenue-generating visitor experiences.

Smartvisit co-founder and Chief Executive, Ryan Rieveley, said the product was designed to be innovative, impactful and engaging.

Rieveley shared “In an increasingly digital world, travellers expect instant access to information, personalised experiences, and on-the-go engagement.

“The app addresses these expectations by consolidating everything a traveller needs into a single, intuitive interface. From real-time geolocation notifications and self-guided multimedia tours to instant ticket purchases and exclusive destination packages, our app redefines how visitors interact with destinations.”

Rieveley said the platform would have a game-changing impact on tourism adding “Smartvisit is redefining destination engagement by giving tourism operators the tools they need to create deeper, more meaningful connections with visitors.

“The industry has long struggled with capturing in-destination engagement, and we’re solving that problem. Our app doesn’t just improve visitor experiences - it drives longer stays, increases spending, and delivers invaluable consumer insights for operators.”

Smartvisit worked with leading tour operator dnata Travel Group in Dubai as its proof of concept for the app.

Director of Sales and Distribution for Tours and Attractions at dnata, Rachel Nettle,  said that with the tourism industry rapidly evolving,  digital transformation is playing a crucial role in shaping visitor expectations and engagement.

Nettle added “Travellers today demand seamless, personalised, and immersive experiences, and solutions like Smartvisit are meeting this demand head-on.

“This kind of innovation is exactly what the industry needs to stay ahead in an increasingly competitive market.”

Smartvisit’s innovative suite of features ensures tourism businesses can captivate, engage, and monetise visitors like never before and includes:

• Jrnyz – Self-Guided Multimedia Tours: Offering immersive audio and video storytelling, Jrnyz enhances exploration and drives foot traffic to key areas.

• Geolocation Notifications: Deliver timely, location-based messages to visitors, helping operators boost engagement and direct visitors to specific sites or offers.

• Customisable Destination Packages: Operators can bundle experiences, attractions, dining, and shopping into seamless packages, enhancing visitor satisfaction and maximising revenue.

• All-in-one Digital Wallet: Users can store passes, tickets, and exclusive offers in one place, making their travel experience smooth and hassle-free.

• 24/7 Customer Support: Smartvisit provides round-the-clock assistance to ensure a stress-free experience for visitors and operators.

Smartvisit will unveil its product at the prestigious eTourism Summit, being held 22nd-24th April 2025 at the Wynn Hotel Las Vegas.

Summit attendees will get an exclusive look at the Smartvisit app’s transformative potential. The demonstration, by Richard Peterson, Vice President, Smartvisit (Americas), and Laura Rieveley, Smartvisit co-founder and CMO, will showcase how destinations worldwide, including leading tourism hubs like Dubai, Athens, and Barcelona, are leveraging Smartvisit to elevate visitor engagement and increase profitability.

Tourism professionals, DMCs, and operators attending the summit are invited to experience Smartvisit’s capabilities firsthand and explore how the platform can transform their approach to visitor engagement with their own branded package powered by Smartvisit.

More information on Smartvisit  

The eTourism Summit is celebrating its 26th year and offers 2.5 days of interactive learning, innovative idea sharing, and high-impact networking. Attendees include experienced digital marketers, industry experts, and vendors, converging to explore the latest trends, tools, and technologies revolutionising tourism marketing strategies.