Eventfinda releases subscription-based ticketing platform in Australia

Auckland-based ticketing company Eventfinda has launched TixSuite, a new ticketing model providing ticketing software via subscription, in Australia.

TixSuite’s ticketing system sells subscriptions to its proprietary software, giving venues, promoters, and event organisers control over their ticketing while buyers can pay zero per-ticket fees.

With TixSuite users able to set whether to charge or no fees at all or a booking fee that covers expenses or more, any booking fees are theirs to keep - giving them control over all their customer revenue streams.

The current business model often sees legacy ticketing services holding all the cash from ticket sales until after the event, stalling cash flow for the event organiser.

This process creates challenges for promoters who must stump up significant capital, particularly at a time when buyers are waiting until the last minute to purchase tickets - creating uncertainty around the viability of events.

TixSuite enables users to collect 100% of their ticketing revenue up front, removing the financial burden and stress from promoters, venues and event organisers.

Introducing its benefits, Eventfinda Chief Executive, James McGlinn explained “for too long venues and promoters in Australia have been at the behest of an outdated ticketing model and legacy ticketing services, which leaves them with little or no control over fees or cash flow.

“Venues and promoters are forced to deal with legacy ticketing services that don’t allow them to collect revenue upfront, and force them to pass on ‘junk fees’ charged to ticket purchasers.

“TixSuite has been designed with the express purpose of putting control back in the hands of those running events, through a straightforward subscription model. For those that choose to charge fees, venues and promoters can communicate to ticket buyers exactly what that fee will be used for - whether that be for venue upgrades, collecting donations for charity, or anything in between.”

Founded in 2006, Eventfinda launched its first ticketing system in 2009.

Today, the business claims to have facilitated ticket sales north of $100 million on both sides of the Tasman, boasting a full suite of ticketing and marketing services to the events industry, including white label ticketing technology.

Click here to contact Eventfinda Australia through the entry in Australasian Leisure Management Supplier Directory.

Image credit Eventfinder.