Outdoor recreation platform AllTrails named iPhone App of the Year finalist

AllTrails, one of the world's largest and most trusted outdoor platforms, has been named by Apple's global App Store editors as one of three iPhone App of the Year finalists.

Finalists in the iPhone App of the Year category help users discover more ways to explore and learn new skills. AllTrails is specifically being recognised for its innovative product set, user-friendly design, and, according to Apple's announcement, "for helping the world find their way outside."

AllTrails connects its users to the outdoors, helping people discover places they've never been and elevating their experience on the trail. By providing users with features to plan and explore confidently, AllTrails removes barriers to accessing the outdoors and helps millions of people around the world experience the mental and physical health benefits of time in nature. The free app boasts a community of more than 60 million people and has more than 420 thousand curated trail routes across every country worldwide.

Ron Schneidermann, Chief Executive AllTrails shared "from Day One, our mission at AllTrails has been to help people get outside. We're constantly listening to our users and working to improve their outdoor experience. This recognition underscores our team's commitment to ongoing innovation, so that people of all backgrounds and skill levels can experience the goodness of the outdoors."

The honour comes on the heels of a high-growth year for the brand, one that was packed with momentum and numerous product releases. In 2023, AllTrails introduced many new features to its product suite, such as:

• Trail Previews - A game-changing 3D immersive video that helps users get a feel for any route, terrain, and elevation.

• Local Community Feed - The expanded Community feature helps users get inspired by others' trail activities in the surrounding area. Trail-goers can browse the feed to check out trail activity in any location.

• Advanced Conditions - Users can see weather conditions along every trail. Conditions include: temperature, mosquito index, predictive conditions based on recent weather, and historical weather.

• Stats & Achievements - A new and improved experience that helps users log their adventures and celebrate their time outside. Trail-goers can track progress, earn badges, and view an inspiring snapshot of completed outdoor activities.

• National Park Guides - Curated guides for over 200 National Parks with tips on where to go, what to do, and how to be prepared.

• Improved on-trail navigation - An on-trail tool that allows users to follow a planned route, record an actual route, and easily find the way back to the point of origin.

Ivan Selin, Chief Product Officer at AllTrails adds "AllTrails is honoured to receive this recognition. It's a testament to our commitment to designing innovative products that help people connect with the outdoors. We are excited to be able to positively impact people's lives and look forward to bringing even more delightful experiences to our community in 2024. Stay tuned!"

AllTrails continues to be the most recognized digital brand and category-leader in the outdoor activity sector. In addition to this recent recognition, AllTrails is frequently featured as a 'Top 5 Health & Fitness App.'