Singapore Sports Hub to introduce customer loyalty program

The Singapore Sports Hub is planning to launch a customer loyalty program to drive day-to-day usage of the facilities at the world-class sporting precinct.

Sports Hub management will soon to implement a loyalty solution from UK-based Green 4 Solutions to reward customers and incentivise their engagement with the hub.

Visitors to the Sports Hub will receive points for various actions such as payment and usage of facilities and ‘checking-in’ at particular locations around the Sports Hub footprint. Users can redeem their points through Green 4 solutions such as redemptions, auctions and lotteries.

The Sports Hub precinct includes the 55,000-seat National Stadium, OCBC Arena for indoor sports, OCBC Aquatic Centre, a waterpark, sports library and museum, 41,000 metres2 of retail space and integrated community facilities.

Commenting on the introduction of the new program, Sports Hub Marketing Director Eugene Lee stated “we have some exciting plans on the horizon with this rewards program.

“Loyalty will be a key part of our marketing strategy going forward and will allow us to engage with our customers online and on site, ensuring that they get the most of the facilities on offer.”

Green 4 Solutions were chosen based on their experience with range of attractions and sport technology projects.

Green 4 Solutions founder and Director Peter Oliver added “we’re immensely proud to have been selected to work with such an exciting project in Singapore.

“The blend of sport and leisure is perfect for us and we look forward to seeing the results that our technology will help the Sports Hub to achieve.”

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