SimEx-Iwerks Entertainment celebrates 30th anniversary with launch of new Immersion Theatre Concept

SimEx-Iwerks Entertainment is celebrating its 30th year with the development of new cinematic attractions including the launch of a new Immersion Theatre concept at the IAAPA Expo next week. This milestone marks the evolution of the company’s immersive products.

Throughout the year, SimEx-Iwerks will announce three new experiential attractions; the first of which is the newly developed Immersion Theatre.

The Immersion Theatre will deliver a next level, fully immersive experience from entry to exit. This scalable attraction draws guests with its compelling exterior. The all-new experience features the best intellectual properties and incorporate interactive components like augmented reality and photo opportunities.

The Immersion Theatre will feature the latest in special effects, lighting and audio technologies and motion-based seats newly designed by SimEx-Iwerks. The full attraction is designed to resonate with guests through a series of deliberately choreographed high impact moments.

Sean McAllister, Vice President, Attractions Development at SimEx-Iwerks notes “Cinematic experiences engage the audience like no other. Our technology stimulates the senses, allowing guests to get lost in the story.

“Our newest attractions immerse guests into familiar worlds from major brands in a magical and memorable way.”

The Immersion Theatre will feature the latest in special effects, lighting and audio technologies and motion-based seats newly designed by SimEx-Iwerks. The full attraction is designed to resonate with guests through a series of deliberately choreographed high impact moments.

Michael Needham, Chief Executive at SimEx enthused “we are excited to celebrate our 30th year doing what we do best, developing new attractions.”

SimEx-Iwerks offers a wide range of products to deliver a memorable experience for guests and specialises in a range of fully immersive experiences including theatre experiences, fly theatres, motion ride theatres, and cinematic VR.

Partnerships with Warner Bros., Disney, BBC, and other premier studios deliver the highest quality IP and films. SimEx-Iwerks attractions are featured in the best theme parks, museums, zoos, and aquariums across the globe—over 30 partner locations in key North American markets, and more than 100 venues across Europe, the Middle East, Asia, and Australia.