Semnox Parafait RFID technology implemented in all Fun City venues across Middle East

Landmark Group's flagship entertainment brand, Fun City, has chosen to replace its magnetic swipe card system with Semnox’s Parafait RFID cashless solution in all of its Middle East locations.

Fun City venues can be found across the UAE, Bahrain, Saudi Arabia, Kuwait, Oman and India, with the operator already having deployed the Parafait system from Semnox across all 30 branches in India.

The migration process was carried out in just over 3 months with zero downtime and overnight cut-over.

The Funcity family entertainment brand is located across UAE, Bahrain, KSA, Qatar, Kuwait, Oman, and India with brands including Fun Ville, Fun Block and Fun Works. Its attractions consist of arcades such as redemption, novelty games, video games, skill games, big rides and play areas. 

Fun City’s complexes are now powered by 4,500+ Lumin RFID readers across its stores requiring just a card tap to play. Semnox’s Lumin readers are one of the most in-demand readers in the industry featuring attractive displays, customisable themes, multi-language support, tap-anywhere options and more.

Fun City is now able to offer operators seamless card-roaming between all of its branches, boosting both guest satisfaction and footfall. As a result of opting for Parafait’s technology solutions, Fun City now benefits from more operational control, thanks to the company’s cloud-based management and reporting, customer support and flexibility.

Silvio Liedtke, Chief Executive, Landmark Leisure advises “after a detailed review of our IT and POS infrastructure to ensure it stays future-proof and gives us the flexibility and speed required, we have chosen Semnox as our new partners.

“This will also enable us to further integrate both of our GCC and India operations in many aspects of running our operations. Semnox has not only been proven to provide great value but also provides a very robust and forward-thinking infrastructure enabling us to go the next step in our evolution.”

Umesh Prabhu, business head of FEC vertical at Semnox Solutions added “It is heartening to see the innovative operators like Fun City seeing the value of a single comprehensive solution adopting the latest technology and innovations including RFID tap solution backed by our world-class support.

“Fun City brand is one of the premier FEC brands across the world and we are happy to have them in our esteemed list of clients. I look forward to working closely with Silvio and the entire Fun City team in helping them to adopt the latest features we continue to develop and help them offer a great customer experience driven by the latest technological innovations, and help them achieve greater efficiency in their operations.”

Semnox Solutions provides technology and creative solutions for the entertainment and amusement industry. Semnox’s Parafait suite of products are operational at over 2000 sites spread across 55 plus countries.

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Images: Fun City credit Semnox Solutions