Roger Westerman joins Synergy Fitness in international sales and marketing role

Leading strength and conditioning equipment suppliers Synergy Fitness has expanded its sales and marketing team with the recruitment of respected fitness business leader Roger Westerman.

Westerman, who joins Synergy Fitness in the role of International Sales and Marketing Manager, is best known for having been Chief Operating Officer for Goodlife Health Clubs over a nine year period from 2001 to 2010.

Prior to 2001, Westerman opened the first Fitness First club in Queensland and, more recently established the Breathe Health Club brand while also working in fitness management consulting.

An acknowledged fitness business leader, Westerman’s skills also extend into both small and large business enterprises where his demonstrated experience in leadership and management has proven a winning formula for success.

Announcing Westerman joining the Synergy Fitness team, Synergy issued a statement referring to his “creativity, innovation and differentiation with a focus on people management and improving performance.”

The statement added “Roger's passion lies in sales and developing a winning culture based upon rewards, motivation, inspiration and a lot of fun!

“He now joins Synergy Fitness and is excited to be involved in the innovation and development of Synergy Fitness both here in Australia and abroad.”

Established in 1976, the Calgym/Synergy group is a world leaders in the innovation, design and evolution of strength and conditioning equipment.

Synergy was the very first industry supplier to design and manufacture compound converging/diverging arc, unilateral movement technology for its upper body pin loaded machines in the early 1990s. These original, very simple, yet highly effective revolutionary designs still form the basis of the Synergy strength line.

In 2012, Synergy began development on uniquely innovative patent pending products with Bilateral Stability Control technology for pin loaded strength products, as well as a whole new range of Air Displacement Ergometers, married with constant variable transmission (CVT) and unilateral crank technology.

These unique features effectively cater for all needs, whether general fitness, rehabilitation, or elite sports specific clients. No other brand in the world is able to offer Bilateral Stability Control or unilateral movement across an entire range of strength and cardio products.

Synergy Fitness has also developed uniquely efficient and effective simulated altitude training systems, making hypoxic training now a truly viable commercial fitness training facility option.

Click here to contact Synergy Fitness via their entry in the Australasian Leisure Management Supplier Directory. 

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