Red CentreNATS event generated $7.25 million for the Northern Territory

Northern Territory Major Events has advised independent research reveals this year’s instalment of Red CentreNATS generated a total expenditure stimulus of $7.25 million in the Territory.

Red CentreNATS attracts thousands of car and motorbike enthusiasts to Central Australia each year, where entrants show off their “pride and joy” through a varied program that includes drags, burnouts and the famous street parade, while spectators enjoy three jam-packed days of motoring action. This year’s event drew a record 1008 entrants, with huge increases from South Australia, Western Australia and Queensland. There were 13,400 attendances recorded across the festival.

Red CentreNATS proved to be an overwhelming success with a 71% ($4.3 million) of stimulus being new money that would not have entered the Territory economy if the event had not taken place.

The figure is a dramatic increase on the 2020 event, which achieved a total expenditure stimulus of $3.32 million, of which $2.63 million was new money.

This research shows Red CentreNATS 2021 was responsible for almost 20,000 visitor nights across the Territory, up from 10,500 in 2020.

Survey results revealed the event has a bright future with 86.4% of entrants indicating they would return for next year’s event.

Another exciting figure is the Net Promoter Score (NPS), which was 77 (up from 66 in 2020). An NPS above 50 is deemed as ‘excellent’, and above 80 is ‘world class’.

Next year’s Red CentreNATS will take place from 2nd-4th September and entries are open now. Visit www.redcentrenats.com.au  https://www.redcentrenats.com.au/

Northern Territory Minister for Major Events Natasha Fyles notes “these research findings are excellent figures which prove Red CentreNATS is a real drawcard for visitors who travel far and wide to attend.

“Major events are delivering significant cash to the Territory and are helping to drive our comeback.

Andy Lopez, co-owner Summernats adds “the research results really confirm what we all feel about Red CentreNATS. It’s a very special event that means a great deal to the community it serves, whether that’s the local community or the thousands of rev heads who come from all over Australia to meet in the middle of Australia every September.

“The economic and community benefits are equally important, and it’s this shared win experience that creates such loyalty and love for Red CentreNATS after only seven years.”