Record attendance at Vivid Sydney 2017

Despite seven nights of heavy rain, Vivid Sydney 2017 set a new record with 2.33 million people attending this year’s festival.

Announcing the figures, NSW Minister for Tourism and Major Events Adam Marshall said the attendance levels proved the event was not to be missed, advising “Vivid Sydney, the world’s largest festival of light, music and ideas has once again lured visitors from near and far, driving our State’s economy and cementing Sydney as the creative services hub of the Asia-Pacific region.”

Minister Marshall also suggested that rural and regional NSW also benefitted from the record numbers, adding “we’ve also seen a record 38,000 visitors travel beyond the fringes of Sydney, staying more than 94,000 nights and injecting over $16 million into rural and regional local economies.

“Sydney is not only the gateway to Australia, it is the gateway to rural and regional NSW, and I am thrilled that the whole state is reaping the benefits of the NSW Government’s significant investment in tourism and major events.”

Vivid Sydney 2017 facts

• 135,841 Vivid Sydney travel packages sold (up 53.7%) - comprising a staggering 65,491 international travel packages (48.3% increase on 2016) and 70,350 domestic packages (up 59.1%)
• 23,009 visitors from China on Vivid Sydney travel packages (up 29% on 2016)
• 6,738 travel packages sold in India (up 431% on 2016)
• More than 5,500 travel packages sold in the USA and Singapore and 5,062 in Japan
• 168 interstate and international media visited Vivid Sydney 2017
• 475,970 Vivid Sydney Facebook fans
• 57.5 million reached via Vivid Sydney social media channels
• 109 interactive light installations and projections created by 185 artists from 22 countries (up 21% on 2016)
• Guinness World Record title for the Largest Interactive Lighting Display was awarded to Dreamscape.

Image courtesy of Destination NSW.

30th May 2017 - ICC SYDNEY LIGHTS UP DARLING HARBOUR DURING VIVID SYDNEY 

19th March 2017 - VIVID SYDNEY AIMS TO BE BIGGER AND BOLDER IN 2017

23rd December 2016 - DROWNING INQUEST FINDING SHOWS SYDNEY’S VIVID FESTIVAL RISK ASSESSMENT ‘FUNDAMENTALLY FLAWED’ 

9th September 2016 - VIVID SYDNEY INJECTS $110 MILLION INTO THE NSW ECONOMY 

14th July 2016 - VIVID SYDNEY’S CREATIVE DIRECTOR JOINS THE AUSTRALIAN EVENT SYMPOSIUM

1st June 2016 - TARONGA ZOO SHINES A LIGHT ON THREATENED SPECIES DURING VIVID SYDNEY 

10th July 2009 - EVENT SUMMIT LAUNCHES FREE CARBON CALCULATOR

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.