Rainbow's End wins top honours at IAAPA Brass Ring awards

The international attractions industry has awarded Auckland theme park Rainbow's End two major awards at the 2012 International Association of Amusement Parks and Attractions (IAAPA) Brass Rings awards.

Held last week at the IAAPA Attractions Expo in Orlando, Florida, Rainbow's End was awarded the Best Employee Reward and Recognition Program and Best Innovation in a Training Program for a facility with annual attendance less than one million.

The leading Kiwi attraction was also one of three finalists nominated for the Best Worldwide Family Entertainment Facility, an impressive achievement given the level of worldwide competition.

A delighted Rainbow's End Chief Executive Chris Deere welcomed the Awards stating "while we continually seek to improve what we do, these awards reinforce to our team that we are operating at a level higher than many comparable overseas parks.

"Rainbow's End has invested heavily in park improvements over the past few years and the capital investment will continue to ensure we keep the park modern and relevant for our guests."

The prestigious IAAPA Brass Ring Awards recognise attractions industry excellence with the recent awards ceremony bringng together hundreds of finalists from amusement parks, waterparks, zoos, aquariums, museums, and family entertainment centres around the world.

The top honours are given to companies and individuals for excellence in: marketing, live entertainment, human resources, retail, family entertainment centers, new product development, trade show exhibits at

IAAPA Attractions Expo, and new this year, food and beverage excellence.

Australasian and Asian 2012 Brass Ring award winners in 2012 were:

IAAPA APPLAUSE AWARD
Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR, China

MARKETING EXCELLENCE
Digital Marketing: Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR, China

LIVE ENTERTAINMENT EXCELLENCE
Best Male Performer: Peter Vawter, Universal Studios Japan, Konohana-ku, Osaka, Japan
Best Overall Production: Budget of $50,001 - $100,000
'Scaremonies', Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR

HUMAN RESOURCES EXCELLENCE
Best Innovation in a Training Program - Under 1 million attendance: Rainbow's End Theme Park, Auckland, New Zealand
Best Employee Reward and Recognition Program - Under 1 million attendance: Rainbow's End Theme Park, Auckland, New Zealand

RETAIL EXCELLENCE
Visual Display - Over 1 million attendance
Ocean Park Hong Kong, Aberdeen, Hong Kong, China SAR

Click here for more information.

23rd August 2012 - RAINBOW’S END CELEBRATES 30 YEARS WITH RECORD ATTENDANCES