Australasian Leisure Management
Sep 19, 2023

Queensland Rugby League secures three-year sponsorship from Westpac

Queensland Rugby League (QRL) and Westpac have announced a three-year partnership that will see the bank become the front of jersey sponsor for the Queensland Maroons men and shoulder sponsor for the Harvey Norman Queensland Maroons women.

The partnership builds on Westpac's commitment to providing equal opportunities in both the men's and women's game.  It will support all levels of the game in Queensland, from grassroots clubs across the state, future pathways for talented young female athletes through the Future Women's Maroons Academy, and elite level through the State of Origin series.

To further demonstrate Westpac's commitment to the safety of Queenslanders, Westpac will also donate $5,000 to the Westpac Lifesaver Rescue Helicopter Service in Queensland for every Maroons try scored by both the men and women's teams at the 2024 State of Origin series.

Announcing the partnership, QRL Chief Executive, Ben Ikin stated “we are thrilled to welcome Westpac to the Queensland Rugby League family at such an exciting time for the game in our state. Community rugby league participation numbers are up, we've witnessed another enthralling finals series in our statewide competitions, and our Queensland Maroons are building something special following series wins in the men's and women's Origins. This partnership with Westpac will only add to that momentum, as they share our passion for supporting communities right across Queensland."

Westpac Group Executive - Customer and Corporate Service, Carolyn McCann added "Westpac has a long and proud history in Queensland. Our first branch opened in Brisbane in 1850, and we've been helping keep Queenslanders safe through our partnership with the rescue helicopters for more than 47 years in the state.

"Our partnership with QRL further strengthens our commitment to Queensland and will enable us to connect more customers, communities and clubs with the game across the state, from grassroots to elite level.

"We're proud to be one of the biggest supporters of female participation in sport in Australia. We'll continue to grow both the men's and women's game in Queensland through this partnership, whether it's at the grassroots level, female pathways programs, or at State of Origin. We can't wait to get started."

To celebrate the partnership, Westpac and QRL are this week showing off the new Maroons jersey and both State of Origin shields with current players and former Origin greats at a first-of-its-kind regional roadshow.

Fans are being invited to take pictures with both shields and players using a bespoke filter which allows them to try the new jersey on virtually, before it becomes available in December.

Image: Maroons stars Ben Hunt and Ali Brigginshaw at this week's partnership announcement at Kayo Stadium. Credit: Scott Davis/QRL.

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