Prime Play launches cruise industry's first ever ropes course

Canadian-based Prime Play has installed a SkyTrail® Ropes Course on the Carnival Magic - the first cruise ship to offer this type of family attraction.

Launched in May, the massive 130,000-ton 'floating resort' is the first cruise ship ever to feature a ropes course designed and installed on board. Featuring Prime Play's unique Sky Trail® Ropes Course, guests can take advantage of an active on land type family excursion in a distinctive shipboard environment.

Incorporating two parallel tracks (one easy, one difficult) the custom-designed Sky Trail® creates a fun family cruising experience that offers a 360-degree view while suspended 50 metres above sea level.

Located above the top deck SportSquare complex, each family member can traverse through their own course at their own skill level, while still participating in the same active experience together. Prime Play's Sky Trail® both challenges participants and keeps them completely safe, harnessed into the closed tracking system above. This custom truss system was also designed to decrease the amount of weight on the deck and reinforces Prime Play's and Carnival's shared commitment to providing safe, family fun.

Lania Rittenhouse, Carnival's Vice President of Product Development explains "the main objective for the Carnival Magic's SportSquare was to bring families together in an active, fun way and a large component of that was the ropes course. We knew that to create the industry's first on-board ropes course we would need the expertise of Prime Play and their portfolio of attractions.

"From the beginning, they were able to solve our engineering challenges and balance the need for family fun. Since the inaugural sailing, the ropes course has been a huge hit with our guests."

Carnival Magic's ropes course was specially built by Prime Play's team of experts to withstand harsh marine elements, such as sea water and UV exposure, while enhancing Carnival's 'Fun Ship' brand promise and ensuring the highest standards in the cruise industry.

For more information contact Steve Donoghue of Prime Play Australia on 0402 036 226, www.primeplay.com

20th October 2010 - KEEPING FIT AND ACTIVE ON THE HIGH SEAS

23rd September 2009 - WHITEWATER ESTABLISHES AUSTRALIAN OPERATIONS