Plus Fitness General Manager reaches 10 year management milestone

Amy Doorey, Plus Fitness’ General Manager, is this month marking a 10 year career milestone of working for the Australian-based 24/7 gym franchise network.

Having started in the fitness industry as a Group Exercise Instructor in her late teens Amy purchased an independent gym located in Gladesville, NSW at the tender age of 19 years old.

In 2007, she sold this gym to Plus Fitness Franchisors John Fuller and Nigel Miller who rebranded the club as a Plus Fitness.

Seeing Doorey’s drive and potential, Fuller and Miller convinced her to stay on as Club Manager and then take on the role of Group Manager for Plus Fitness at atime when the group had just five gyms in the Sydney area.

Fondly referred to as having the ‘Midas Touch’ with her innate ability to turn a struggling gym business into a success story with her unfaltering work ethic, excellent people and sales management skills and unrivalled understanding of the operational systems of Plus Fitness, Doorey excelled in this role.

She went on to develop and grow her professional skills as Plus Fitness took its growth in a different direction after franchising its health club model back in 2009, holding a range of positions in the years that followed – while often performing multiple roles at the same time - including being the company’s first Franchise Field Manager.

When Plus Fitness launched its 24/7 gym model in early 2011, Doorey played a critical role in this transition and continued to rise through the ranks as the brand embarked on a journey of aggressive and sustained growth.

This eventually saw her escalate to the role of General Manager, a position she still holds today.

Plus Fitness Franchisor John Fuller sees that the commitment and loyalty to the company that Doorey has shown is rare in the workplace these days, stating “Amy has been such a crucial part of the Plus Fitness team from the first day she pulled on the ‘blue and orange’ shirt. She has played a huge role in us growing from five gyms to over 180 gyms, and across three countries in her time with the company. We simply wouldn’t be where we are today without her in our team.

“When it comes to passion and work ethic Amy can’t be beaten. Even today, if there is an issue and it’s the middle of the night, you just know the one person that will step up and manage it without a single complaint is Amy. Her commitment to us and our business over the years has been unfaltering, we are very fortunate to have her and she really is one of a kind.”

A part owner of four Plus Fitness Franchises herself, Doorey has earnt the upmost respect of every Plus Fitness Franchisee in the network with her ‘can do’ reputation.

Her dozen years of fitness industry experience, along with 10 years in the franchising sector make Doorey one of the most passionate and driven unsung heroes in both areas.

Fuller added “congratulations to Amy for her outstanding achievements to date and her much respected contribution to Plus Fitness and the wider fitness industry.

“We can’t wait to see what the future holds for her.”

Images: Amy Doorey marks here 10 years with Plus Fitness (top) and, at centre, celebrating with colleagues (below).

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