Australasian Leisure Management
Sep 28, 2009

Performing Arts Ticket Sales Drop

With launch season underway in the performing arts this month; opera, ballet and theatre companies are keen to play down tough times this year as they sell their 2010 seasons.

The Melbourne Symphony Orchestra has seen ticket sales fall 10%, the Melbourne Theatre Company has reported a 2% dip in ticket sales while Malthouse Theatre and Company B Belvoir have also had a drop in demand for tickets.

Sydney Theatre Company, after a disappointing 9.9% in sales last year, is showing signs of recovery.

Opera Australia subscriptions have fallen 5% in Sydney but have been steady in Melbourne.

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