Australasian Leisure Management
Aug 26, 2016

Overcrowded clubs annoy New Zealand exercisers

Over half of New Zealanders gym goers say that overcrowding is their biggest hate when working out at a fitness facility.

A countey-wide survey investigating New Zealanders’ gym-going habits reveals that for 51% not being able to use equipment because of other people exercising is the biggest gym-related 'pet hate'.

The survey by Canstar Blue revealed that 'Gen Y' is more likely to view overcrowding as a problem (59%) than both Gen X and Baby Boomers. More females are annoyed (56%) than males (44%).

Overcrowding is a specific hate for Aucklanders (55%) more than those from any other region and particularly compared to people in the Waikato (43%), who are the least concerned about crowds at the gym.

The top five hates of New Zealand​ gym goers are:

• Overcrowding (not being able to use equipment) (51%)
• Dirty or smelly changing and shower facilities (38%)
• The gym being smelly or untidy (37%)
• People not using a towel (making equipment sweaty) (33%)
• Others hogging the equipment (31%)

Access to facilities is increasingly important to consumers when it comes to their overall satisfaction with gyms says Canstar New Zealand General Manager Jose George.

George explains “New Zealanders are saying that the equipment and facilities a gym offers is increasingly important to them. It’s the second highest rated key driver of satisfaction. 

"This is a significantly higher rating than last year.

“When you couple this statistic with the increasing amount of people who place importance on staff availability you start to build a picture of how important the facilities a gym has is to people.”

George believes that New Zealanders want to work out in clean and tidy environments where they don’t have to wait to use the equipment they want, adding "we also asked people about changing and shower facilities and the condition of the equipment and these were similarly important to gym goers.

People leaving equipment sweaty was a pet hate for 33% of people. Thirty eight per cent of those surveyed were concerned about the state of shower and changing areas.”

Baby Boomers are the most likely of the generations have a problem with people hogging equipment (43%) in comparison to Gen Y (31%).

Dirty gyms are a major turn off for exercisers.

Other questions asked of gym goers by Canstar Blue included: 

How often do you go?
The majority of people (27%) go to the gym three times a week with very few (1%) never going or going more the seven times a week (4%).

Baby boomers are more likely (7%) to go to the gym seven times a week than those from other generations.

Why did you join?
The main reason (46%) for people joining the gym is to improve their fitness.

When it comes to other motives, the results are split along gender lines. The second priority for women (38%) is to lose weight and for men (25%) to gain muscle. Losing weight is also important to men with 23% rating it as a reason for joining the gym.

How much are we spending a month?
On average New Zealanders are spending $58.77 a month on gym membership.

This is mostly equal across the country however the average is higher in Canterbury where people spend $65.86.

Baby boomers spend significantly higher than the average monthly spend ($73.16).

Canstar Blue customer satisfaction ratings - gyms
This year CityFitness retains the top spot for overall satisfaction rating highest for staff availability, equipment and facilities, social atmosphere, value for money, personal training and group fitness.

Jetts has cemented its four star rating while Snap Fitness has risen in the ratings to also reach four stars.

The Canstar Blue survey asked gym goers rate their gyms across eight variables: staff availability, equipment and facilities, social atmosphere, value for money, membership flexibility, group fitness, personal training and overall satisfaction.

Gym habits by region:

Auckland: Aucklanders are more likely to go to the gym only for the classes (17%) and go to the gym six times a week (8%). They are more likely to go to the gym to gain muscle (19%), have a pet hate of people talking to them (15%) and others using their drink bottle (16%).
Waikato: Those in the Waikato are most likely to find it embarrassing working out in front of other people (29%) and prefer to work out with a friend rather than alone (40%). They are more likely to join the gym to lose weight (34%) and have a pet hate of people looking at them while they are working out (37%).
Wellington: Wellingtonians are least likely to find it embarrassing working out in front of other people (9%) but more likely to go to the gym more than seven times a week (7%). They are most likely to be going to the gym to improve their fitness (54%) and more likely to have a pet hate of dirty or smelly showers and changing facilities (46%).
Canterbury: Cantabrians are more likely not to go to the gym as much as they thought they would when they joined (33%) and start an exercise programme as part of a New Year’s resolution but fail within weeks (16%).

26th July 2016 - AVERAGE COST OF GYM MEMBERSHIPS $65 A MONTH

25th July 2016 - SURVEY IDENTIFIES JETTS AS OFFERING HIGHEST LEVEL OF CUSTOMER SATISFACTION AMONG AUSTRALIAN GYMS

13th July 2016 - TIME TO SUBMIT ENTRIES FOR THE 2016 NEW ZEALAND EXERCISE INDUSTRY AWARDS

27th April 2016 - STUDY FINDS FREE WEIGHTS IN GYMS HAD 362 TIMES MORE GERMS THAN THE AVERAGE TOILET SEAT

23rd February 2016 - FITNESS CLUBS FACE ONGOING HYGIENE BATTLE

25th September 2015 - CITYFITNESS RECOGNISED FOR DELIVERING NEW ZEALAND’S MOST SATISFIED GYM CUSTOMERS

14th August 2015 - THREE QUARTERS OF NEW ZEALANDERS SAY GYM MEMBERSHIP HAS HELPED THEM ACHIEVE THEIR GOALS

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