Sun Group releases luxury resort plans for Vietnam’s Phu Quoc island

Leading Vietnamese hospitality, entertainment and real estate company the Sun Group has announced plans for a luxury resort development at Phu Quoc island.

One of south east Asia’s fastest growing destination - having welcomed nearly five million visitors in 2022 and with high hotel occupancy rates of 80-90% - Phu Quoc’s reputation has been recognised by major publications such as TIME Magazine, which named Phu Quoc as one of the ‘Top 100 Greatest Places in the World’,’ and Condé Nast Traveler which named it as one of the ‘World’s Top Islands’ in 2023.

Nestled just off the south coast of Vietnam, Phu Quoc is an archipelago of 36 islands surrounded by tropical seas, blessed with sandy beaches, verdant forests and rich biodiversity, all complemented by authentic cultural charm and international attractions.

Looking to enhance its premium tourism experiences, Sun Group is collaborate with strategic partners, including aspirational brands, and world-renowned architects to create a series of highly original five-star hotels and resorts under the brand Pearl Island.

Sun Group has already created some of Phu Quoc’s most sought-after places to stay, which have elevated the island’s hospitality scene to new levels of excellence. Crafted by Bill Bensley, the 234-room and suite JW Marriott Phu Quoc Emerald Bay Resort opened in 2016 and has already won multiple accolades, including 1st place in Travel + Leisure’s ‘Top 10 Best Resorts in Southeast Asia’ and sixth place in the ‘Top 100 Best Resorts in the World’

In addition, the 375-villa New World Phu Quoc Resort, operated by the Rosewood Hotel Group, was named as the ‘Best Villa Resort in Asia’ in the Haute Grandeur Global Awards, and La Festa Phu Quoc Curio Collection by Hilton, which is inspired by Italy’s Amalfi Coast, is set to welcome its first guests in the coming weeks.

Most recently, the company signed a milestone agreement with Marriott International that will introduce two more illustrious luxury hotel brands to Phu Quoc.

Conceived by 10Design, the acclaimed architecture studio, The Luxury Collection Resort, Hon Thom Island will be a spectacular sail-shaped property with 305 rooms and suites and first-class facilities, including a Luxury Collection Spa and extensive event space, while the Ritz-Carlton Reserve, Hon Thom Island will be a blissful beachfront boutique retreat designed by Bill Bensley and featuring just 40 pool villas and five-star facilities, including a beachfront wedding venue.

Upon opening, it will join a highly exclusive collection of just six Ritz-Carlton Reserves worldwide.

In addition to its five-star resorts in Phu Quoc, Sun Group owns the 745-key Premier Residences Phu Quoc Emerald Bay and Premier Village Phu Quoc, which boasts 215 luxurious duplex villas.

Commenting on the development of the island, Dang Minh Truong, Chairman of Sun Group’s Board of Directors, stated “Phu Quoc is no longer an emerging tourism destination - it has already arrived on the world stage.

“Now, we are entering a new phase, as the ‘Pearl Island’ becomes a dream destination for luxury seekers.

“We understand that today’s affluent travellers are demanding new experiences they can’t find anywhere else. By working with the industry’s top hotel brands, designers and architects, Sun Group is successfully elevating the island’s tourism industry to new levels of refinement and elegance, all amid the stunning backdrop of Phu Quoc’s beautiful beaches and spectacular scenery.”

Click here to learn more about Sun Group.

Images: The Luxury Collection Resort, Hon Thom Island will be a spectacular sail-shaped hotel nestled directly on the shore (top), opening before the end of 2024, La Festa Phu Quoc, Curio Collection by Hilton is inspired by Italy’s Amalfi Coast (middle) and Phu Quoc’s popular Sao Beach (below). Credit: Sun Group.