Australasian Leisure Management
Oct 27, 2022

Opening of first North American Body Fit Training gym

Australian-founded Body Fit Training (BFT) has announced the opening of its first North American studio in the Canadian of Toronto.

This opening marks the beginning of the brand’s planned growth in Canada and the USA after being acquired by the largest global franchisor of boutique fitness brands Xponential Fitness, Inc., the opening added to the more than 200 BFT locations operating in Australia, New Zealand and Singapore.

With 500 licensed locations globally, BFT President, Lou DeFrancisco advised “functional and strength training are how a majority of consumers exercise today, and BFT is ready to meet them where they are.

“With the concept already amassing success, we are excited to bring our workout to North America with dozens of passionate franchise partners.”

Following BFT’s Canadian debut, the boutique fitness franchise is poised for expansion across the United States with locations set to open in Fort Lauderdale, Florida and Santa Monica, California.

In addition, it has franchise agreements already signed to bring studios to the cities of Atlanta, Austin, Dallas, Denver, Houston, Las Vegas, Los Angeles, Phoenix, San Antonio, San Diego, San Jose, and Tampa.

Offering 50-minute group strength training classes led by highly accredited coaches in a welcoming environment, BFT taps into the popularity of functional and strength training and elevates these functionalities by combining elements of personal training with group exercise instruction.

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