NovoGroup and Refined Wellness announce strategic joint venture

The NovoGroup and Refined Wellness have today announced a strategic joint venture that aims to redefine the integration of fitness, health, wellness, recovery and longevity.

This groundbreaking collaboration combines NovoGroup’s cutting-edge equipment and digital fitness solutions with Refined Wellness’s expertise in integrative therapies, recovery modalities and lifestyle optimisation. Together, the two companies will work with clients to develop a new generation of health clubs and wellness facilities that deliver science-backed performance and recovery in one seamless experience.

Refined Wellness Chief Executive, Anna Davies explained “the future of wellness is integrative, customised, and results-driven.

“By joining forces with NovoGroup, we can provide a truly 360-degree experience - from high-performance training to optimised recovery - under one roof.”

NovoGroup Chief Executive, Tim Horskins added "we’re thrilled to partner with Refined Wellness.

“Our shared vision is to empower individuals to move, feel, and perform better by merging state-of-the-art fitness technology with personalised wellness strategies. This joint venture marks a major step toward that vision.”

NovoGroup's mission to be the most trusted partner providing holistic best in class solutions to the activity, fitness and wellness industry, is underpinned by a resolute commitment to innovation, empowerment and performance excellence. It has a vision to sculpt a future where every individual achieves their personal best resonates with our mission to foster trust, inspire change and deliver best-in-class solutions that endure and empower.

Refined Wellness is driven by a belief in a better way - where prevention, recovery, and longevity intersect to create meaningful, lasting change. As the trusted source for exclusive, evidence-backed wellness and recovery technologies across Australasia and New Zealand, we deliver curated solutions from leading manufacturers in Europe and America. Guided by purpose, every decision we make reflects our commitment to empowering businesses, transforming communities, and redefining what’s possible for health, performance and longevity.

The partnership represents a shared commitment to innovation, accessibility, and elevating the standards of wellness through science, technology, and human-centered design.