New Zealand tourism industry preparing for changing markets

New forecasts show that tourism is on track to continue its position as one of New Zealand's biggest export sectors, according to the Tourism Industry Association New Zealand (TIANZ).

The recent New Zealand Government forecasts, show that visitor spend is expected to grow 18% between now and 2019, from $5.5 billion to $6.5 billion a year.

Welcoming the projections, TIANZ Chief Executive Martin Snedden (pictured) explains "the forecasts highlight opportunities to grow tourism's multi-billion dollar contribution to New Zealand's economy. The challenge for our industry is to treat these figures as a minimum target and to then take cohesive action which drives even greater returns for the industry and our individual operators."

TIANZ's recently released 'Tourism 2025' national tourism plan focusses on identifying the combination of factors which can drive much better results for the industry than has been occurring in recent years.

TIANZ developed the plan in conjunction with a range of tourism industry leaders within both the private and public sectors.

The new forecasts reinforce the reality that some of the greatest opportunities for New Zealand's tourism industry lie within the Pacific Rim, most obviously within the rapidly growing Chinese market but potentially with other Asian visitor markets too.

Snedden adds that these forecasts also highlight the fundamental structural change facing the tourism industry, with some traditional markets continuing to struggle and newer markets on the rise.

Preparing the industry to function successfully in the face of these fundamental changes is an important focus of Tourism 2025.

Snedden concludes "the changing face of global tourism presents New Zealand with many challenges and a number of potentially excellent growth opportunities. New Zealand has to be better ready to compete hard on the international stage for the tourism dollar."

Tourism 2025 can be viewed at www.tianz.org.nz/main/NZ-Tourism-2025-Growth-Framework 

11th October 2013 - LOCAL GOVERNMENT NEW ZEALAND WELCOMES PLAN FOR NEW ZEALAND TOURISM

1st October 2013 - TOURISM 2025 IDENTIFIES OPPORTUNITIES FOR GROWTH IN NEW ZEALAND TOURISM

15th April 2013 - CHINA MARKET REVIEW SHOWS WAY FORWARD FOR NEW ZEALAND TOURISM 

26th July 2012 - TOURISM MUST BE A CORE FUNCTION OF COUNCIL’S ECONOMIC DEVELOPMENT ROLE

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