China Market Review shows way forward for New Zealand tourism

The tourism industry wants to ensure Chinese visitors have a fantastic time in New Zealand with a new report providing a roadmap to support that aim.

The just released China Market Review shows that China has quickly become New Zealand's second largest visitor market after Australia, growing 38% to reach 208,700 visitors in the last year.

Backing the Review, Tourism Industry Association of New Zealand (TIANZ) Chief Executive Martin Snedden believes that will help the tourism industry attract and cater for the rapidly growing Chinese market.

Snedden explaines "New Zealand needs to better understand how to make the most of the opportunities available in the China market, learning how to provide them with the best possible experience in New Zealand.

"At present, most Chinese visitors add a few days in New Zealand to their Australian holiday. We want to encourage these travellers to treat New Zealand as a single destination and stay longer to explore the country more extensively."

TIANZ was a pivotal member of the expert advisory group which developed the Review.

Image: AJ Hackett bungy, Queenstown.

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