New Victorian visitor economy guide emphasises role of local government

Visit Victoria has partnered with the Victoria Tourism Industry Council (VTIC) to release a new guide outlining how local governments can support the growth of the visitor economy in their community.

The guide, Why and How Victoria should engage with Victoria's Visitor Economy, provides insights into the current state of the industry, its importance to regional Victoria and a view into the future growth of the sector.

It encourages local government to review investment opportunities in the visitor economy that aligns with regional and state priorities set out in the Victorian Visitor Economy Strategy.

Introducing the Guide, Visit Victoria Chief Executive Peter Bingeman said that partnerships between local government and tourism and experience providers is the key to ensuring the sustainable growth of this dynamic industry.

Bingeman advised “the visitor economy is a vital driver of jobs in regional Victoria, which is why it’s so important for all levels of government to be involved in supporting and growing this sector.

“There is an undeniable connection between improving amenities for visitors and increasing liveability for all Victorians, that’s on top of the capital contribution that visitors make to towns and cities across the state.”

Victoria Tourism Industry Council Chief Executive Felicia Mariani said the guide highlights the importance of collaboration across all levels of government as key to continuing strong growth in our visitor economy.

Mariani added “our role at VTIC is to bring stakeholders together to drive the best outcomes for Victoria and to advocate for the prosperity of our thriving industry.

“This guide is a valuable resource for local government authorities and regional tourism bodies, reinforcing the importance of the visitor economy. Making a destination a better place to visit also makes it a better place to live. If a visitor falls in love with a place, they come back or could even potentially become a resident.”

Click here to view the Why and How Victoria should engage with Victoria's Visitor Economy guide.

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