New three-year deal secured for SunSmart Busselton Festival of Triathlon

A new three-year deal has been secured for the popular SunSmart Busselton Festival of Triathlon from 2022 to 2024 with the event being funded by the Western Australian Government through Tourism WA's Regional Events Program - supported by Royalties for Regions.

The festival attracts some of the world's toughest athletes to Western Australia to compete in the main attraction of the festival, the newly renamed 'Busselton 100' event.

The 'Busselton 100' event takes athletes on a challenging course which showcases some of the South West's most picturesque locations, including a two kilometre swim starting alongside the longest timber piled jetty in the Southern Hemisphere, the Busselton Jetty, an 80km bike ride through the Tuart Forest and an 18km run along the stunning foreshore.

It also features a kids' triathlon, a fun run, a sprint and beginner triathlon and a health and lifestyle expo.

The Busselton Festival of Triathlon will run from 29th April to 1st May, 2022.

The 2022-24 events are expected to attract more than 1,000 competitors each year and thousands of out-of-region visitors, generating more than $2.3 million for the local economy annually.

Image courtesy SunSmart Busselton Festival of Triathlon