New peak industry body for Australia's travel industry

The Australian Travel Industry Association (ATIA) has been announced as the new peak industry body representing Australia’s $69 billion tourism with its combined powerhouse of travel agents, tour operators, consolidators and wholesalers.

ATIA will champion the needs of Australia’s largest import, Travel, which had a direct economic contribution in 2022/23 of $43.1 billion.

ATIA will build on its predecessor the Australian Federation of Travel Agents’ focus on enforcement and compliance to stimulate, encourage and promote Travel as an economic driver and major employer while also promoting the highest standards of excellence, service and professionalism.

ATIA Chair Tom Manwaring notes “Making sure there’s a really powerful voice that represents international and domestic travel by Australians and the people that make that happen across travel agents, tour operators, wholesalers and consolidators is really important and having a united voice is absolutely critical.

“ATIA is about ensuring that the voice of Australia’s largest import, Travel, is heard and valued. As a $69 billion sector, we have a major and growing role to play.”

ATIA Chief Executive Dean long adds “as one of the most significant sectors in the economy, making sure there’s a really powerful voice that represents international and domestic travel by Australians and the people that make that happen across travel agents, tour operators, wholesalers and consolidators is really important and having a united voice is absolutely critical.”

Image. Snorkelling Ningaloo Reef. Credit: Tourism WA.