New Matrix Fitness ‘digital ecosystem’ helps exercisers focus on goals

Commercial fitness brand Matrix Fitness is set to launch a newly positioned technology offering that aims to change the way fitness centres of all kinds do business with the launch of a new digital ecosystem, Matrix Connected Solutions, that aims to help exercisers better by focusing on their specific goals.

Matrix Fitness Global Director of Technology Andrew Kolman explains “from the health club to the hotel to the leisure centre, technology can be difficult to implement.

“That’s because there’s no one-size-fits-all answer - everyone’s goals are different. But by listening to our customers, we’re able to find unique ways to address their technology needs. This receptive approach is a big part of what makes Matrix successful.”

Through industry analysis and listening to their customers, Matrix created a goal-centric approach to technology. Some fitness facilities want to focus on bringing in more members and retaining members at a higher rate by building long-term brand loyalty. Other facilities are looking to make their facility stand out from the one across the street while keeping their members engaged with cutting-edge fitness technology. Still other facilities are hoping to maximise their return on investment and tap new revenue streams to reinvigorate their business. In many cases, facilities want to find ways to improve in all these areas.

Gary Peak, Managing Director of Matrix Fitness’ Australian distributor Johnson Health Tech Australia, states “when it comes to fitness technology, our solutions are more robust and flexible than anything you’ll find in the industry.

“That goes for hardware and software. So, once we’ve got your goals nailed down, it’s easy to come up with a digital package that can take you exactly where you want to go.”

Kolman added “we’re extremely excited about the launch of Matrix Connected Solutions.

“We think it’s really going to help our customers, not necessarily by selling them the biggest digital product package, but by setting them up with the solutions that are just right for their business.

“Best of all, because our digital ecosystem is built on an open platform, business owners can use the data they collect to better manage their facility. We also update the software we provide free of charge, so we’re continually raising the bar for technology in the fitness industry.”

Johnson Health Tech Australia also distributes Wattbike, Vision Fitness, Horizon Fitness and Tempo brands. 

Click here to contact Johnson Health Tech Australia (Matrix Fitness Australia) via their entry in the Australasian Leisure Management Supplier Directory. 

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