New five-year plan released by Tourism WA

Tourism Western Australia has launched a new strategic plan to set the direction for the Western Australian tourism industry to the year 2013.
Tourism WA Chairman, Kate Lamont said the Strategic Plan 2008 to 2013: Building for the Future, presented a clear course of action for the agency and the wider tourism industry, stating that the Plan "outlines the specific strategies that must be pursued to ensure our State's tourism industry thrives in an increasingly competitive global market."
Lamont said the plan set out to improve the quality of visitor experiences, secure the future of regional tourism, grow visitor expenditure faster than visitor nights (numbers), accelerate the development of Aboriginal tourism, influence major infrastructure priorities and attract private investment, and build recognition that tourism and events enhance the unique WA lifestyle and supports the natural environment.
Copies of the Strategic Plan 2008 to 2013: Building for the Future are available from

www.tourism.wa.gov.au