New business events peak body announces board of directors and new brand

Newly formed peak body for the business events industry - The Australian Business Events Association - has announced its board of directors and launched its new logo in the lead up to the official launch on 3rd July 2023.  

The Australian Business Events Association was formed through the collaboration of the Association of Australian Convention Bureaux (AACB), the Australian Convention Centres Group (ACCG), and the Exhibition & Events Association of Australasia Ltd (EEAA).

With a focus on supporting members of all sizes from large corporations to small businesses, the composition of the board of well-regarded industry and business leaders from all areas of the country signals its goal to foster growth and innovation within the industry.  

Peter King (above), Chair of ABEA said each of the newly appointed directors are well positioned to drive the new association forward, direct the advocacy and facilitate the delivery of services with the aim of ensuring members thrive.   

King advised “we have assembled an exceptional calibre of committed directors who are renowned leaders in their own right. They live, breathe and lead business events and bring a new energy to the table and understand what the potential is for our sector.  

“Together we will drive the policy, advocacy and research agenda, as well as effective members services.”

Matt Pearce (above), Chief Executive and co-founder of Talk2 Media & Events has been appointed as Deputy Chair. He is joined at the helm by Janet Hamilton, General Manager of the Cairns Convention Centre; Nigel Keen, General Manager of the Perth Convention and Exhibition Centre (PCEC); Michael Matthews, Chief Executive of Canberra Convention Bureau; Julia Swanson, Chief Executive of the Melbourne Convention Bureau and Nicole Walker, Managing Director of Arinex.  

The seven inaugural Board of Directors have all paid a critical role in establishing the Australian Business Events Association. The board will increase to 11 positions with a formal process to recruit an additional three directors to commence shortly.    

The Australian Business Events Association has also revealed its new logo – a contemporary icon of bold, impactful colours, reflecting the importance of human connection, the diverse areas of the industry working together, and the perpetual forward momentum desired for the industry and its members.   

Matt Pearce has been a driving force behind the new organisation and is focused on the growth potential of the industry and notes “with the drive of an all-encompassing entity like the Australian Business Events Association to highlight and promote the sector, we have the opportunity to represent our expertise, talent and technical innovations to a national and international audience.”  

Janet Hamilton (above) has held Board positions in industry, tourism and arts organisations and shares "I’ve spent my entire career working in all facets of the industry and am acutely aware of its needs and the challenges it faces. I plan on applying the full extent of my knowledge to support the range of businesses and individuals that constitute the sector, to drive success and prosperity for our members.”  

An independent committee has been tasked with the search for a Chief Executive, the post has been advertised and the Association hopes to make an appointment by early July.  

Introducing the Australian Business Events Association Board  
Janet Hamilton, General Manager of the Cairns Convention Centre, is a senior executive in business events, her roles including General Manager of the Darwin Convention Centre, and External Relations Manager for Energy Resources of Australia. The breadth and scope of her experience reflect her dedication to an invigorated and successful business events industry.

Nigel Keen (above) has been General Manager of the Perth Convention and Exhibition Centre (PCEC) since 2012, where his connections with influential associations and passion for promoting the business events industry enable him to maintain key stakeholder relationships with government and industry both nationally and internationally.  

Michael Mathews (above), Chief Executive of Canberra Convention Bureau and President of the Association of Australian Convention Bureaux (AACB) brings 30 years of international meetings and tourism industry experience to the board. The relationships and connections he’s built over this time will be integral to the reputation of the new Association.  

Matt Pearce is the Chief Executive and co-founder of Talk2 Media which runs trade and consumer exhibitions throughout Australia. He has held senior positions in media companies internationally, including his role as Managing Director of Diversified Communications Asia. Pearce is a Board Member of the Exhibition & Events Association of Australasia, Vice Chairman and Board Member of Business Events Council of Australia.  

Julia Swanson (above) has contributed strongly in her role as Chief Executive to the growth and success of the Melbourne Convention Bureau in the global business events market. Among her many executive roles, she is on the Executive Committee of the Board of the BestCities Global Alliance, an alliance of 12 leading global cities that harness the power of collaboration and community to create positive impact through business events.  

Nicole Walker (above), Managing Director of Arinex, has developed an in-depth working knowledge of conference and operations while gaining a reputation as a leader in the global events industry. Leading the first event management company in Australia to be carbon neutral, Nicole is committed to sustainable event delivery and working in collaboration with member-based associations to drive long-term benefits for the business events and exhibition industry in Australia.

Peter King, inaugural Chair of the Australian Business Events Association (ABEA), has for the last 15 years been a leader in the venue and events industry globally as Chief Executive of the Melbourne Convention and Exhibition Centre. He is Vice President of AIPC, the International Convention Centres industry association and is the current Chair of the Australian Cricket Hall of Fame and on the MCC Cricket sub-committee.

The Australian Business Events Association Ltd (ABEA) is the leading industry body responsible for representing and supporting the prosperity of the organisations and people that work in, or benefit from the Australian Business Events Sector.  

ABEA represents the unified ambitions of the Australian business events industry and its people. We will drive real impact regarding sector growth and development through advocacy, members support and innovation.  

The website for the Australian Business Events Association will be launched in mid-June. 

The new entity will commence trading officially from 3rd July 2023.  

For membership enquiries and general association information, please contact Domenic Genua via ceo@eeaa.com.au