EEAA embarks on COVID recovery plan

As part of its rebuild strategy following the reopening of New South Wales and Victoria post-COVID lockdowns, the Exhibition and Event Association of Australasia is delivering an important program of activities.

EEAA President, Nicole Walker advised “this is a very exciting time for the Association and there is strong momentum amongst Board members to look at things differently and ensure the Association continues to evolve and transform to meet the future direction of exhibitions, conferences and events to support our membership and see continued growth.

“While the industry has been buoyed by the progressive relaxation of international and state borders, and cautious optimism, much more is needed to be done to ensure a confident and safe return to business. The Association will continue to push for targeted government support, in addition to working on industry-led initiatives.”

Following extensive engagement with companies right across the supply chain, the EEAA has introduced new membership benefits which will be active in the 2022 calendar year. This feedback has also formed the basis of the EEAA Strategic Plan. The Association’s five strategic pillars are:

• Post COVID Recovery and Resilience Building

• Professional Development and Education

• Build Networks and Community

• Strengthen Brand and Reputation

• Ensure Financial Stability & Effective Governance

Within these strategic pillars are a range of practical support areas to increase value to members in a post-pandemic world. Focus areas include:

• Skills and Education, and in particular, attracting and retaining staff to deliver to the high standards expected,

• Sustainability as the EEAA works to update its Sustainability Framework for launch in 2022, in partnership with Tourism Australia,

• Supplier Health & Support, including pitch sessions,

• Special Interest Groups on a sector-by-sector basis: Organisers, Venues and Suppliers and

• Uptake of international data standards.

Walker adds “we appreciate the excellent relationships developed with governments at state and federal levels and the opportunity to collaborate with other business events related Associations. We will continue our role in these groups to lobby and promote the economic benefits of business events to the visitor economy and rebuilding CBDs and regional centres. Additionally, we must now turn our attention to the future and provide our members with the information and tools required to drive their businesses forward in a post pandemic world.”

The EEAA 2022 Strategy summary is available here.

Image: Claudia Sagripanti EEAA Chief Executive