Naming rights partner sought for ICC Sydney Theatre

The International Convention Centre Sydney (ICC Sydney) has announced that it is seeking a commercial naming partner for the ICC Sydney Theatre.

Sitting at the heart of the $3.4 billion, 20-hectare transformation of Darling Harbour, which recorded 26.5 million visitors in 2017, the 8,000 seat (9,000 standing) ICC Sydney Theatre opened to the public in December 2016 and has already welcomed 250,000 visitors to 56 live entertainment events.

Ranked in the top 50 venues in the Pollstar Theatre Worldwide Ticket Sales 2017 report, recent calendar highlights at ICC Sydney Theatre include two back-to-back sell out Jerry Seinfeld concerts and performances by international stars Ariana Grande, KD Lang, Nick Cave and PJ Harvey.

Announcing the first naming rights deal for the venue, ICC Sydney Chief Executive Geoff Donaghy, said ICC Sydney Theatre has built an international reputation for excellence, demonstrating its success as the new home of live entertainment in the heart of Sydney.

Donaghy advised “in just over one year, ICC Sydney Theatre has hosted and attracted an outstanding calendar of events for a diverse audience, ranging from high-profile shows to international sporting events.

“This represents powerful brand exposure opportunities for a naming rights partner to match the venue’s world class credentials and enhance guest experiences. Already, we are in discussions with a number of high profile Australian and international brands.”

Delivering an enveloping visitor experience, ICC Sydney Theatre features a contemporary design, exceptional facilities and leading technology throughout. The innovative fan-shaped seating bowl brings audiences closer to the stage and provides unobstructed views for all.

The Theatre is one of three significant, integrated inner city venues under the banner of ICC Sydney, which also comprises an award-winning convention centre, 35,000 metre² of exhibition space, a 5,000 metre² open air Event Deck and Australia’s largest purpose-built Grand Ballroom.

According to a Deloitte Access Economics study, delegates attending events at the venue generated $785 million in direct expenditure for NSW in its first year of operation.

ICC Sydney Theatre images courtesy Guy Wilkinson.

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