Moore Park Golf lights up participant engagement

Having recently unveiled $1.3 million in redevelopments at its driving range, Moore Park Golf is enhancing the customer experience and redefining the way customers enjoy playing and practicing golf in an entertainment environment.

Challenging negative media coverage about an apparent decline in golf participation, the public opening event for the new features saw well over 1000 people attend on a cold June night, keen to be among the first to have a hit on the new driving range.

The lead up and post event coverage of the opening was a great success with public interest at record levels.

Event milestones included:

• Over 45,000 balls were hit on the new range in under three hours
• 30% increase on overall website traffic at mooreparkgolf.com.au
• A 92% increase in reach and engagement on social media
• Record merchandise sales through the golf shop during the event

Moore Park Golf General Manager Erich Weber stated “golf may have had some challenges in a changing environment but we know that fans of the game haven’t lost their passion for the sport.

“They want to play, be engaged and entertained by their sport differently and Moore Park Golf is innovating at a rapid pace to keep up with the needs and wants of our customers.”

Clublinks Chief Executive Anthony Lawrence added “we worked closely with our partners at Centennial Parklands Trust to deliver a joint marketing campaign.

“As managers of Moore Park Golf, we were thrilled to generate these levels of interest and engagement at such an iconic facility.

“We’re excited about the future of golf and will continue to lead the promotion of it to people of all ages and skill levels.”

Moore Park Golf is one of Australia’s most environmentally friendly and innovative golf destinations and aims to continue to lead the way in building an inspiring future for the game and its visitors.

The new driving range is now open seven days a week from 6am to 11pm.

Moore Park Golf is managed by Clublinks which has over 15 years of experience in managing and consulting to some of Australia’s finest masterplanned golfing developments, public and private golfing facilities, residential estates and leisure centres.

For more information go to www.mooreparkgolf.com.au

Images: All ages have been making the most of the redeveloped driving range at Moore Park Golf.

5th June 2017 - MOORE PARK GOLF LAUNCHES WORLD-CLASS DRIVING RANGE INNOVATION

25th May 2017 - CENTENNIAL PARKLANDS AWARDED FOR DRIVING TOWARDS A DIGITAL FUTURE 

3rd May 2017 - MASTER PLAN FOR SYDNEY’S MOORE PARK PROPOSES ENHANCED CONSERVATION AND NEW SPORT FACILITIES 

2nd May 2017 - GOLF REPORT SHOWS AUSTRALIA-WIDE RISE IN COMPETITION ROUNDS

6th January 2017 - CLUBLINKS APPOINTS NEW GENERAL MANAGER TO EXPAND SPORT AND RECREATION EXPERTISE

23rd July 2016 - NEW MASTERPLAN FOR SYDNEY’S MOORE PARK COMMITS TO PRESERVING GREEN SPACE 

31st May 2016 - FUTURE OF GOLF PARTICIPATION BASED ON FAN ENGAGEMENT

3rd November 2015 - ‘BIG IDEAS’ FOR THE FUTURE OF SYDNEY’S MOORE PARK

20th August 2013 - MOORE PARK GOLF’S ENVIRONMENTAL MANAGEMENT SYSTEM CERTIFIED WITH ISO 14001 CREDENTIALS