Matching Australians with their optimum fitness and health options

Australia is set to witness a new initiative to promote health and wellness with the launch of a new website, 1selectfitness.com.au, that will make it easier for potential members and exercisers to choose a gym and to be matched with their best fitness option.

The new website is a free online portal that offers an interactive journey for the user and ensures that they find the exact services they desire in a fitness centre.

1Selectfitness.com.au Founder Justin Burden has a goal to get more Australians exercising and staying fit and his past experience in finding a suitable workout facility led him to the idea for the website.

Burden explains "I am passionate about fitness and am also aware as to how easy it is for people to neglect working out and become unmotivated.

"1Select fitness is designed to help people get it right the first time and find a gym they will stick with and continue their fitness journey."

1Selectfitness is set to be launched by former Biggest Loser presenter, bestselling author and motivational speaker Ajay Rochester, who is returning to Australia to join with Leigh Westren, runner-up of the 2011 Biggest Loser, in promoting the website.

Rochester, who has battled with obesity in the past, believes that finding the right gym is integral to finding fitness, sticking with a regime and improving your overall health.

Rochester explains "1Select Fitness is ideal for anybody who wants to go online, input their desired needs and have the website do all the work and find the best gym.

"It is very important that people are able to find their ideal gym as it makes reaching fitness goals much more realistic and achievable. If people can find the right gym for them, it will increase the likelihood of continued exercise and commitment to getting and staying fit. "

Ajay is passionate about health and fitness and is already the ambassador for the Eating Disorders Foundation, has worked with The Make A Wish Foundation and is an advocate for breast cancer research, lending her time to multiple breast cancer charities including the Field of Women and Breast Cancer Network Australia.

Leigh Westren's commitment to fitness has seen him lose a phenomenal 57 kilograms in his weight loss journey. Now studying to be a personal trainer, Western is well aware of how important choosing the right gym is in achieving results

1selectfitness.com.au is launching with a boot camp on Saturday 13th August 2011 in advance of the website launch on 15th August.

As of 22nd May 2015, the 1selectfitness website appears to longer be operating.

Article amended 22nd May 2015.