PSE to manage and promote Irish hurling event in Australia

Following the recent announcement by the President of Ireland, Michael D Higgins that the Gaelic Athletic Association (GAA) will send two senior inter-county hurling teams to Australia to compete in an official fixture in November 2018, the GAA has announced it has entered into a joint venture with Australian based event management specialists PSE Ltd to manage and promote the event.

Announcing the partnership, GAA Commercial Director Peter McKenna stated “this is a first for hurling and a wonderful chance to promote and expand the game on an international stage.

“We are delighted to have a partner in PSE that has the experience and local knowledge required to successfully deliver such an important undertaking in Australia.”

PSE Managing Director Paul Sergeant added “the GAA is one of the oldest and most recognisable governing bodies in world sport.

“We are privileged and honoured to have entered into this partnership, PSE’s first since the business was launched earlier this month.”

Founded in 1884, the GAA is part of the Irish consciousness and plays an influential role in Irish society that extends far beyond the basic aim of promoting Gaelic games.

The GAA today promotes Gaelic games such as hurling, football, handball and rounders and works with sister organisations to promote ladies football and camogie, the ladies’ version of hurling.

More details will be announced in mid-November when the event is officially launched.

To contact PSE Group, click here to view their entry in the Australasian Leisure Management Supplier Directory.