Luna Park Sydney launches new immersive experience

The country's first permanent immersive experience location, the Immersive Big Top, with a world-first, Australian made immersive experience - Luna Park Dream Circus - has been premiered at Luna Park Sydney.

The grand opening of the highly-anticipated new experience was attended by more than 1,100 guests, and is now open to the public.

Previewed as being “set to redefine the entertainment industry in Australia”, the attraction is said to go “beyond the thrills of traditional rides and rollercoasters” with an intersection of technology and creativity set to captivate audiences of all ages.

Advising that the launch event saw the arrival of a new immersive experience that solidifies the harbourside destination as a global leader in cutting-edge entertainment, Luna Park Sydney Chief Executive, John Hughes stated “an unforgettable evening unfolded as Luna Park Dream Circus played host to a gathering of Sydney celebrities, content creators and media, who were captivated by the immersive spectacle.

“Now, the time has come for all of Sydney to revel in the enchantment, joy, and escapism that this immersive experience offers. Luna Park Sydney is the original home of fun and we are looking forward to enchanting packed audiences throughout the Summer ahead.”

Hughes added “the launch of the Dream Circus marks the beginning of the transformation of Luna Park Sydney.

“Sydney has some of the best creative talent in the world, and we have been so fortunate to work with more than 140 creative practitioners and technologists to create something unique and of great value to Sydney.”

The groundbreaking experience combines 360-degree visual and audio projections, lovable characters and mind-bending worlds, making it an absolute must-see spectacle that will captivate audiences of all ages.

The Dream Circus follows the story of ‘Pedro’, an unflappable showman as he manages a cast of performers and encourages them all to revel in the magic.

The creation of Dream Circus was made possible by a $15 million investment, which saw Sydney’s Big Top reimagined into a permanent, 3,000 metre² location-based immersive experience venue. The venue includes projection technology, a spatially mapped audio system, hologram technology and motion-activated LED screens, making it one of the most technologically advanced environments in the country.

The unique experience has been cultivated by Sydney-based specialist creatives and technicians including Artists in Motion, TDC and Auditoria, who have worked across some of the most complex creative projects in the world.

Images: The new Luna Park Dream Circus (top) and Luna Park Sydney Chief Executive John Hughes (below).