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Mar 30, 2017

Live Nation announces official airline partnership with Virgin Australia

Marketing / Tourism / Venues / Entertainment

Live Nation Australasia has announced a partnership with Virgin Australia that sees the carrier named the entertainment giant’s official airline.

The link sees Virgin Australia joins a limited number of Live Nation partners including Telstra, National Australia Bank, American Express, Flight Centre, Europcar and Hilton Hotels and Resorts.

Virgin Australia plays an important role in supporting the development and growth of the Australian music industry and the new link sees Live Nation gain an airline partner who will ensure touring artists and touring personnel enjoy the best possible travelling experience, working closely with the industry to make touring easier for artists.

The partnership will also deliver Virgin Australia a range of innovative marketing and brand experiences at Live Nation concerts and events.

Inese Kingsmill, Virgin Australia’s Chief Marketing Officer explained “with entertainment in our brand’s DNA, we are thrilled to partner with Live Nation and support the unique travel needs of many of the world’s greatest and most exciting artists.

“This new partnership provides Virgin Australia with the opportunity to bring the world’s best live music to Australia for fans to enjoy and the opportunity to create unforgettable brand experiences.”

Live Nation Australasia Chief Executive Roger Field added "Live Nation is looking forward to working with Virgin Australia and its alliance partners to deliver a superior travelling experience for our touring entourages. Virgin Australia share our passion for music and entertainment.”

In October last year, Live Nation agreed a similar partnership with Air New Zealand.

The Virgin Australia partnership was brokered by entertainment partnerships agency, mixitup Australia, a Live Nation Australasia joint-venture company.

15th March 2017 - MICHAEL COPPEL NAMED CHAIRMAN OF LIVE NATION AUSTRALIA AND NEW ZEALAND 

5th December 2016 - LIVE NATION EXPANDS FESTIVAL PORTFOLIO WITH SECRET SOUNDS ACQUISITION 

21st November 2016 - AUSTRALASIAN VENUES STRONG PERFORMERS IN POLLSTAR GLOBAL TICKET SALES RANKINGS

1st October 2016 - LIVE NATION ANNOUNCES NEW PARTNERSHIP WITH AIR NEW ZEALAND 

30th April 2016 - VIRGIN AUSTRALIA SECURES NAMING RIGHTS FOR V8 SUPERCARS 

16th December 2012 - VIRGIN AUSTRALIA STEPS IN TO WORK WITH TOURISM AUSTRALIA

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