Live Nation announces new partnership with Air New Zealand

Live Nation Australia and New Zealand has announced its partnership with Air New Zealand, introducing the airline as the official airline partner for Live Nation New Zealand.

The partnership marks a new addition to a limited number of exclusive partnerships in New Zealand, with Air New Zealand joining brand partners Spark, American Express, Flight Centre, Europcar, and Hilton Hotels and Resorts.

Facilitating more than 15 million passenger journeys a year to, from and within New Zealand, Air New Zealand is recognised as one of the world’s leading airlines.

Its partnership with Live Nation New Zealand will its Airpoints™ members gain access to an extensive range of benefits including exclusive reserved seating, unique experiences, VIP hospitality and much more.

Live Nation Australia and New Zealand President and Chief Executive Michael Coppel stated “Live Nation is unparalleled in its ability to consistently connect the world's most prominent brands with their customers through one of the most powerful mediums available - live music.

“Utilising Live Nation's network of concerts, ticketing and online assets will enable Air New Zealand to fully tap into the power of live music and its intimate connection with millions of fans. We are looking forward to a fantastic and mutually successful partnership."

Air New Zealand Chief Sales and Commercial Officer Cam Wallace added “we are very pleased and excited to be partnering with Live Nation New Zealand. Our new partnership enables Air New Zealand to expand our domestic and international reach, as we fly more and more Live Nation artists, crew and their fans to perform at and witness incredible performances.

“It also means more benefits for Air New Zealand Airpoints customers with exclusive ticket access offers, unique money-can’t-buy experiences and engaging promotions through Live Nation presented tours and shows.”

The Air New Zealand partnership was brokered by Sydney-based entertainment partnerships agency, mixitup Australia, a Live Nation Australasia joint-venture company.

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