Live Nation acquires festival producer Team Event enhancing Electric Avenue for fans and artists In New Zealand

Live Nation acquires festival producer Team Event enhancing Electric Avenue for fans and artists In New Zealand

Live Nation has further expanded its commitment to live entertainment in the southern hemisphere with the acquisition of festival producer Team Event - the people behind New Zealand’s largest two-day music festival - Electric Avenue, based in Christchurch.

Since 2015, Electric Avenue has fostered a reputation for top talent attraction and rapid growth welcoming around 40,000 fans per day.

Major artists including Lorde, The Chemical Brothers, Flume and The Prodigy have headlined the iconic Hagley Park stage with future plans for venue and capacity expansion.

Managing Director of Live Nation New Zealand, Mark Kneebone notes “Electric Avenue is a testament to what local grit and vision can create - a world-class live music experience. We are excited to partner with Callam and Team Event to take Electric Avenue and its festival brands to the next level, giving fans even greater access to local and international talent while supporting the future growth and success of this iconic New Zealand festival.”

Director of Team Event, Callam Mitchell enthused “this partnership with Live Nation is an incredible opportunity to secure the long-term future of our business. Access to talent and the expertise from such a large global organisation will only take us to new heights.

“The past 15 years of building this business has been a journey of blood, sweat and tears but a journey we’re incredibly proud of, and this acquisition is a recognition of that.”

Electric Avenue joins Live Nation’s portfolio of festivals across Australia and New Zealand including: Rhythm & Vines, and the regional Greenstone Summer Concert Tour across New Zealand, alongside Spilt Milk in Australia.

About Team Event 
Team Event is a Christchurch based entertainment & events company operating locally for 15 years. As well as Electric Avenue, Team Event is also responsible for the South Island Wine & Food Festival, The Great Kiwi Beer Festival, Nostalgia Festival, and the Live in the Park concert series.

About Live Nation Entertainment
Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.

Image. Electric Avenue Credit: Live Nation