LEGOLAND Discovery Centre selects Magic Memories to power personalisation experience

Magic Memories, the global leader in capturing, creating and sharing memories, has announced a partnership with LEGOLAND® Discovery Centre Melbourne, Australia’s first LEGOLAND® Discovery Centre that will allow guests to carefully curate their memories as they explore and build.

Located inside leading Melbourne shopping centre, Chadstone - The Fashion Capital, the newly-opened LEGOLAND® Discovery Centre aims provide a unique opportunity to bring children’s imaginations to life and learn through play in a world of creativity and colour.

Guests can choose from a new range of tangible storybook products and high-value digital options delivered in real time, powered by the Magic Memories’ technology platform.

Magic Memories Global Chief Executive Chris Warhurst explains “we’re so excited to see the LEGOLAND® Discovery Centre’s expansion to Australia, and we’re proud to partner to help guests cherish the memories of their visit.

“We look forward to discovering new ways to help guests record their experiences.”

This is the second LEGOLAND® Discovery Centre partnership that Magic Memories has announced this month.

Opened in early April, LEGOLAND® Discovery Centre Philadelphia has also selected Magic Memories to capture its guests’ memories.

Click here to contact Magic Memories via their entry in the Australasian Leisure Management Supplier Directory.

Image used for illustrative purposes only

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