Chris Warhurst takes on new Chief Executive role at Magic Memories

Former Village Roadshow Theme Parks executive Chris Warhurst has been appointed to the role of Chief Executive at attractions industry imaging innovator Magic Memories, with current Chief Executive John Wikstrom assumes a new role as founder and President.

According to Magic Memories Chairman Mark Bowman the new leadership structure is in keeping with the company’s strategic direction to further expand the business and brand reach.

Bowman explains “since we opened for business in 1995 we’ve become a truly global company. Magic Memories is a partner that major attractions around the world want to have, as part of their team, to capture, create and share guest experiences in compelling and engaging ways.”

Warhurst comes to the position as a well-respected executive in the global attractions industry, and has unique insights and experiences that he will bring to the role.

As Bowman adds “Chris is extremely knowledgeable about the overall attractions industry.

“He understands the specifics of our business and what is required to deliver our future growth.

“He’s done business with us for over seven years and respects the Magic culture and success to date.”

Wikstrom believes having Warhurst on board will allow the individual strengths people have, in innovation and organisational development, to come to the fore, commenting “as CEO, Chris will focus on scaling the business and directing our global expansion. His mandate will be to embed the company vision into all aspects of operations including technology, culture, innovation and guest experience.”

“This will leave me to continue as Magic’s main brand champion. I will be actively involved in developing, and servicing, key markets with the objective of creating new growth paths and ‘walking the talk’ of continued innovation.

“We’re a business built on making guest experiences uniquely satisfying. Our aim is to become the undisputed global leader in delivering the means to keep people smiling.”                

Click here to contact Magic Memories via their entry in the Australasian Leisure Management Supplier Directory.

Image: Warhust, pictured while driving the development of Wet'n'Wild Sydney.

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