Australasian Leisure Management
Nov 14, 2011

Laser Tag-in-a-Box, Coleman form strategic alliance

Laser Tag-in-a-Box and Coleman, two world leaders in active adventure, have announced a strategic alliance to promote a new way of having fun in the great outdoors.
Queensland-based Laser-Tag-in-a-Box have, over recent years, been offering a children's party package that, after being booked online or by telephone, then arrives at the clients' doorstep in a box.
The package includes a step-by-step guide to organising a children's party at home and hire of all the equipment needed for a laser gaming party.
The service is the first of its kind in Australia, and with nationwide delivery, offers an alternative to families having to travel to an indoor arena/FEC for their laser gaming party.
The package includes Laser-Tag-in-a-Box's innovative toy phaser weapons that emit infrared, just like a TV remote control, while the equipment also features contemporary cool sound and light effects
The result presents a new way for families and party groups to enjoy recreation in the outdoors, with Laser Tag-in-a- Box Chief Fun Officer Nicole Lander explaining that the gaming is "high tech hide and seek."
To enhance the gaming experience Laser Tag-in-a-Box, have combined with outdoor equipment suppliers Coleman ('the outdoor company') to offer a range of inflatable obstacles to complement game play.
Coleman has almost 100 years of experience of innovating in outdoor recreation activity and sporting goods products including the iconic 'Esky' and have now lent their experience to producing the gaming inflatables for outdoor laser tag.
Lander adds "the strategic alliance we have formed with Coleman is a good example of us working with the best global brand names in the outdoor recreation sector.
"Between us we have durable and functional products and the ability to offer a complete rental solution for outdoor family fun."
Laser-Tag-in-a-Box is a division of Battlefield Sports, the world leader in the development and production of infrared phasers for combat entertainment
Coleman's products include lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills.
For more information contact Nicole Lander on 1300 666 559.
Nicole@LaserTag.com.au
http://www.lasertag.com.au/lasertaginflatables.htm

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