K-Sport acquires majority of Sport Performance Tracking

K-Sport, a global leader in athletic performance tracking technologies, recently completed the acquisition of 67% of SPT – Sport Performance Tracking, an Australia-based company with over 11 years of activity in the Australian market and operating in the United States since 2018.

This strategic move marks a key milestone in K-Sport’s international expansion, providing direct access to the English-speaking markets through a well-established and recognised brand in the sport-tech sector.

Alberto Guidotti, K-Sport Chief Executive noted “by welcoming SPT into the K-Sport group, we are bringing together two complementary strengths: SPT’s deep market presence and commercial experience in Australia and the U.S., and K-Sport’s cutting-edge technology, which is a global benchmark especially in professional football.”

The deal will allow SPT to integrate K-Sport’s technologies into its offering, expanding its product range and delivering even greater value to its clients.

William Strange, Chief Executive of SPT enthused “we are excited to begin this new chapter with K-Sport. Combining our commercial reach with K-Sport’s best-in-class products will enable us to significantly enhance our value proposition in key markets.”

This acquisition is part of K-Sport’s broader international growth strategy, supported by Rialto fund, aiming to become a global leader in sports performance technology through innovation, quality, and a robust global distribution network.

Image. Alberto Guidotti, CEO of K-Sport with William Strange, CEO of SPT