Infants driving JUMP! Swim Schools summer enrolments

Enrolments at Australia’s only national baby and early years learn-to-swim school have jumped in recent week showing parents are driving an increasing trend to start babies as young as three months of age in learn-to-swim lessons.

As temperatures climb, enrolment figures at JUMP! Swim Schools have leapt, with more than 12,800 active swimmers at JUMP! Swim Schools across Australia in November.

JUMP! Managing Director Ian Campbell said demand was strong and growing for specialist early years swim instruction for babies from three months of age, stating “babies are clearly driving our growth.

“Parents of babies and young children are understanding the importance of preparing children for summer and giving them the skills and confidence to enjoy our water lifestyle.

“Teaching children to swim is not only a safety measure but a lifestyle choice and JUMP! is actively building a culture of fun and excitement around learning to swim.”

JUMP! Swim Schools offers expert teaching for babies and children in small, intimate classes in a quiet indoor pool that’s heated to 33 degrees all year round.

Campbell explains “the JUMP! Swim Schools curriculum is a breakthrough in teaching babies the basic elements of swimming at a young age.

“We use the best practices from learn-to-swim programs across the world and focus on the core elements of conditioning, buoyancy, breath control and mobility.

“Our family-friendly approach fosters close relationships with owners, teachers, children and parents making for a familiar and safe environment, perfect for boosting the confidence in young swimmers.”

JUMP! November milestones: 

• JUMP! Swim Schools are teaching a total of more than 12,800 active swimmers at 44 locations across Australia. 
• JUMP! Swim Schools has a further 50 schools scheduled to open nationally within six months. 
• JUMP! has sites internationally in New Zealand, Brazil and Singapore. 
• Every JUMP! Swim School that has been open for 12 months or more is teaching more than 300 students. 
• The average number of students for JUMP! Swim schools that have been open more than 12 months is more than 400 students. 
• Parents in regional centres are joining the push for baby swim lessons with enrolments in Taree, NSW, tripling in five months; South Morang, Victoria, doubling in two months; and Doreen, Victoria, securing more than 300 enrolments before opening. 
• Babies, aged 0 to two years, were the strongest opening customer enrolments at most new JUMP! Swim Schools. 
• Babies made up 68% of opening bookings at Leichhardt, NSW; 51% at Taree, NSW; 55% at Guildford, NSW and 51% at Lynbrook in Melbourne. 

JUMP! Swim Schools is the nation’s leader in infant swim instruction with 44 trading locations around Australia, a further 50 scheduled to open nationally within six months, and sites internationally in New Zealand, Brazil and Singapore. 

Lower image: Ian Campbell.

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