Industry leaders engage with Australasian Leisure Management

The results of the recent Australasian Leisure Management reader survey have revealed that the magazine and its online news serve a highly engaged, industry-leading audience that is deeply embedded across all areas of the leisure industry - from aquatics, attractions and fitness to recreation, tourism and venues.

The readership spans decision-makers, key industry leaders and stakeholders and forward-thinking professionals who rely on Australasian Leisure Management as their trusted source for industry intelligence and learnings.

An Experienced and Influential Audience
Australasian Leisure Management’s audience is not just passive readers, they are industry leaders, innovators, and decision-makers.

Over 60% of respondents are business owners, C-suite executives or senior managers, with the majority having more than eight years of industry experience.

Their strategic roles and experience showcase their responsibility for shaping industry trends, making key purchasing decisions and driving the future of businesses across all sectors of the leisure industry in Australia and New Zealand.

An Engaged Community that Values Print and Digital
Australasian Leisure Management commands consistent, high-frequency engagement across multiple platforms.

• 62% of the audience engage daily with Australasian Leisure Management’s online content, reinforcing its role as a critical industry touchpoint.

• 78% engage regularly with the print magazine, highlighting its continued relevance in an increasingly digital landscape.

• 85% actively read the Australasian Leisure Management e-newsletter or website weekly, demonstrating that Australasian Leisure Management’s content is a go-to source for industry updates, trends and analysis.

A Community of Informed Decision Makers
The survey results reveal the true measure of Australasian Leisure Management’s influence on business decisions.

• 82% of respondents say Australasian Leisure Management content directly influences their professional decisions.

• 57% have attended an industry event because of Australasian Leisure Management’s coverage or promotions.

• 48% have contacted an Australasian Leisure Management advertiser or supplier based on content they engaged with.

• 39% have made a direct business purchase as a result of Australasian Leisure Management’s content.

These figures underscore Australasian Leisure Management’s value more than media, but as a business driver. Suppliers and advertisers who align with Australasian Leisure Management tap into an audience that is actively looking to invest, partner and innovate within the industry.

The audience is particularly interested in smart venues and technology, workforce development and training, along with sustainability and green practices as emerging key topics and trends.

Industry research reports, case studies and member success stories along with webinars and video interviews are highly sought content pieces from the audience.

The Australasian Leisure Management audience is not just engaged, they are influential, decision-driven and invested in shaping the future of the leisure industry. With strong demand for both traditional and digital media, along with a willingness to act on the insights they gain from Australasian Leisure Management, this community represents an unparalleled opportunity for advertisers, industry suppliers and content creators.

By evolving to meet the audience needs, Australasian Leisure Management will continue to empower its audience and cement its role as the trusted source informing leaders in the leisure industry.

Industry Summary
Australasian Leisure Management’s 2025 Audience Survey was conducted in February and March this year in order to assess audience engagement, content preferences and measure the impact of its platforms.

The results provide key insights that will inform strategic decisions for Australasian Leisure Management’s content, services and industry influence.

Australasian Leisure Management Publisher Nigel Benton thanked all those who responded to the survey.