Australasian Leisure Management
May 13, 2025

ICC Sydney invests $2 million in LED technology to support innovative event delivery

Looking to bolster their team’s ability to create immersive and engaging events, International Convention Centre Sydney (ICC Sydney), managed by ASM Global, has announced a $2.09 million investment in audio visual, LED screen and lighting inventory.

ICC Sydney Chief Executive Adam Mather-Brown advised "our ‘More Than A Venue’ team strives to anticipate the future event demands of our clients and attendees. Our latest investment in LED technology allows us to shape environments that attract, entertain and engage attendees."    

ICC Sydney Director of Audio Visual Services, Brian Nash added "innovation is central to our approach to event delivery at ICC Sydney. We have more than doubled our LED screen inventory with an additional 154sqm of Vuepix Infiled AR Series LED – a world class system known for its ultra bright output and fine pixel pitch of 2.9mm.   

“Combined with significant investments across lighting, vision processing, cameras, and audio, we’ve expanded our in-house capabilities allowing us to continue to deliver seamless, high quality production outcomes for every event.”   

ICC Sydney’s high-definition LED screen technology system delivers outstanding image clarity and supports concave and convex curves, giving event organisers greater creative flexibility for immersive content and high impact presentations.

The venue’s Pyrmont Theatre (pictured above) will feature a new permanently installed 12 metres x 4 metres LED screen on offer for the cost of the previous projection solution from mid-June 2025. Additional LED wings can supplement the main screen, expanding to a seamless stretch of 14 metres of LED across the width of the stage, visually enhancing the stage and creating a theatrical aesthetic for discreet stage entry and exit for speakers or performers.   

The venue’s lighting upgrade further strengthens its production capabilities with a significant expansion of its intelligent LED lighting inventory, providing event organisers with greater creative flexibility and technical efficiency. The enhanced stock features high output, energy efficient fixtures with integrated movement and effects, ideal for delivering dynamic lighting designs across conferences, gala dinners and live entertainment performances. These enhancements support visually impactful experiences and align with ICC Sydney’s commitment to sustainable operations by reducing power consumption and extending fixture lifespan. 

ICC Sydney has significantly expanded its audio visual equipment inventory, with:   

Vision

  • Vuepix Infiled AR Series LED x 154sqm

  • Limitimer staging kits x 12

  • Panasonic 4K Studio camera and kit

  • 32m wide screen

Audio

  • d&b audiotechnik SL-GSUB Subwoofer x 4

  • d&b audiotechnik D90 amplifier x 2

  • d&b audiotechnik DS10 Audio network bridge x 2

Lighting

  • GrandMA3 Compact lighting console

  • Rivale IP 65 Profile LED moving light x 18 

  • Diablo S Profile LED moving light x 22  

  • Mini-B LED moving light x 16 

  • R2 Beam Wash LED moving light x 34

  • Astera Titan Tubes x 48

 To find out more about ICC Sydney’s Audio Visual Services, visit www.iccsydney.com.au/

Images. Credit: ICC Sydney

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