Australasian Leisure Management
Sep 24, 2010

IAAPA Attractions Expo Returns to Orlando in November

The International Association of Amusement Parks and Attractions (IAAPA) is returning the international attractions industryâs premier annual conference and trade show to Orlando, Floirda between 15th and 19th November 2010.
To be held at the Orange County Convention Centre (OCCC); the conference and education programs along with the trade show floor will see more than 25,000 participants from 100 countries benefit from the more than 90 education sessions, daily networking events, and products and services from more than 1,000 exhibitors. The Expo is the all-in-one marketplace for operators and suppliers of theme parks, waterparks, family entertainment centres, zoos, aquariums, museums, science centres, casinos, and resorts. A mix of industry newcomers and longtime veterans will experience the latest attractions, conduct business, network with peers, and learn about industry trends.
As Charles Bray, President and Chief Executive of IAAPAexplains âthere is growing excitement and buzz throughout the industry about IAAPA Attractions Expo 2010.
âThe Expo is the largest one-stop-shop in the world for industry professionals. Attractions owners and managers will be introduced to new companies, experience new products firsthand, view the latest in technology, and observe future trends at IAAPA Attractions Expo 2010. Plus, Expo participants will have access to some of the hottest new attractions in the industry as they visit Orlandoâs world-class attractions.�?
Creative, imaginative, and groundbreaking products and ideas will pack more the exhibit space at IAAPA Attractions Expo 2010. This year, more than 220 exhibitors are expected to show a brand-new product on the show floor. Attendees will also have access to more than 165 first-time exhibitors.
Product categories on the trade show floor include all aspects of attractions operations from design and construction to operations, guest services, and human resources. The more than 120 categories also include rides (dry and wet), shows and productions, games and devices, participatory play equipment, novelties and souvenirs, photography, food and beverage, displays and sets, facility and grounds, and admission and financial equipment.
The education program at IAAPA Attractions Expo 2010 includes more than 90 sessions, seminars, and presentations that cover key topics, such as revenue operations, human resources and leadership, facility operations and safety, financial management, and marketing and public relations. Also, one- and two-day-long Institutes offer the opportunity for managers to learn the details of attractions management.
New this year is the Social Media Symposium on Friday 19th November which will cover a range of topics about how attractions of all types use social media tools to develop new relationships with guests, drive attendance, generate revenue, and communicate with employees.
Institutes:
Rookies and Newcomers will debut this year at IAAPA Attractions Expo 2010. The day-in-a-half seminar for family entertainment centre (FEC) professionals will cover topics including how to open an FEC, how to market and manage an FEC, and ways to maintain a successful operation.
Institute for Attractions Mangers is a two-and-a-half-day program designed for industry professionals with two to five years of management experience and includes a blend of classroom instruction, case study, and field work. Attendees will gain a solid understanding of the key disciplines and processes required to manage a successful attraction.
Other Institute programs focus on asset protection, motivating employees, and managing innovation.

The education program offers numerous opportunities to hear from successful attractions industry executives.

Herschend Family Entertainment President and CEO Joel Manby will discuss his experience on the CBS show âUndercover Bossâ, lessons learned, an



http://www.IAAPA.org/IAAPAAttractionsExpo

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