Heineken Green Room launches at Vector Area

Music and entertainment fans heading to Auckland's Vector Arena can now enjoy a pre-concert warm-up like no other, thanks to Heineken.

Offering a unique experience for event goers to Vector Arena, the Heineken Green Room lounge, exclusively for Heineken Live members, is the first of its kind in New Zealand.

Central to the design and the showpiece of the Heineken Green Room is the LED illuminated bottle wall, made from 3,000 Heineken bottles, which turns each bottle into a virtual pixel where video content and graphic are able to be displayed along the length of the wall. Also included in the VIP surroundings is comfortable couch seating, authentic Bavarian beer hall tables and a very unique Heineken Tree made of Kaynemaile - all of which are themed in the Heineken trademark green.

Available on the day of specified events the Heineken Green Room, the 'VIP lounge' experience is now the place to be seen at before any event, and the only space which entitles you an unrivalled surroundings and comfort to enjoy an ice cold glass of Heineken before the event.

Heineken Brand Manager Kate Hallams "globally Heineken is one of the most innovative brands and we are bringing this latest activation to life to enhance New Zealand's best music venue.

"Heineken are rewarding true entertainment and music fans with access to the ultimate lounge experience and a place to truly kick off their night in style.

"Music and entertainment fans can sign-up to Heineken Live and get access to a VIP experience where you can forget queues and plastic cups.

"The Heineken Green Room at the Vector Arena is an area like no other, a place where you can relax and enjoy Heineken in a glass before entering the main arena."

The Heineken Live website offers exclusive content; album reviews events, music and access to the VIP Heineken Green Room. Free to join, music and entertainment fans are able to sign-up to be the first to hear about Heineken competitions, ticket giveaways, upcoming gigs as well as sporting events.

To for more information go to www.Heineken.com/nz

17th September 2013 - VECTOR ARENA RANKED JUST BEHIND MADISON SQUARE GARDEN IN WORLD TOP 100 VENUES LIST

13th November 2012 - AUSTRALIAN ARENAS NAMED IN 2012 WORLDWIDE VENUE ‘TOP STOPS’

26th September 2012 - VECTOR ARENA TO INTRODUCE INTIMATE VENUE MODE

28th July 2011 - DINOSAURS BREAK VECTOR ARENA ATTENDANCE RECORDS

4th January 2010 - VECTOR ARENA ONE OF BUSIEST VENUES OF ITS SIZE