Hasbro and SEVEN launch Transformers-themed indoor entertainment centres in Saudi Arabia

Toy giant Hasbro and Saudi Entertainment Ventures (SEVEN) are partnering to launch the world’s first Transformers-themed indoor entertainment centres at three of SEVEN's entertainment destinations in Saudi Arabia.

Covering an area of more than 10,000 square metres and designed to attract visitors of all ages, the first Transformer entertainment centre will open at SEVEN's entertainment destination in Al Hamra, Riyadh offering ride-based attractions and immersive environments.

Each of the parks will have themed attractions and immersive experiences depicting Autobots heroics and the scheming of the Decepticons and channelling planet Cybertron.

The entertainment centre has merchandise for sale, including pieces specially developed for the attraction, along with themed food and beverage venues.

The Transformers partnership is the latest deal between Hasbro and SEVEN following the signing of an agreement between the two parties to bring the world’s first Play-Doh attractions to Saudi Arabia.

Eight Play-Doh theme parks are set to open at various locations across the kingdom over the next 10 years.

Matt Proulx, vice president for location-based entertainment at Hasbro, Inc shared “by partnering with SEVENin the kingdom, we can bring even more truly unique experiences to fans of Transformers and Play-Doh. We’re sure that these new immersive attractions will entertain and delight generations of fans and families for many years to come.”

Public Investment Fund-backed SEVEN is building more than 21 large-scale entertainment destinations in 14 cities across Saudi Arabia. Projects are opening in Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa and elsewhere, as part of the kingdom's focus on diversifying from oil.

SEVEN recently also signed a license agreement with Clip ‘n Climb, the creator and market leader in fun climbing in order to build and operate the attraction across several upcoming entertainment destination by SEVEN across Saudi Arabia.

Thanks to this partnership, Clip ‘n Climb will be located in 12 destinations across nine cities with more than 400 challenges along with worldwide known brands as Warner Bros. Discovery, Play Doh, Transformers.

Images. Credit: Saudi Entertainment Ventures (SEVEN)